Distinct Designing of Corporate Logo

May 29, 2010 by  Filed under: Branding 

A corporate trademark acts as a representative of an organization. It is a starting point of the branding process of your organization. It defines the position as well as assertively represents the identity or nature of the business of a company.

Creation and concept of a trademark dates back to the thirteenth century of Greek times. During that time it was looked upon as a symbol of identification of an enterprise. As the years progressed, the concept of branding or brand image was evolved. The company named Shell introduced its trademark as a means of creating a business identity in the market. It was then the concept of brand image got popularized. A brand identity means establishing a positive or desirable image of a company in the mind of the target customers. The concept of the trademark was utilized for the purpose of promotion of a corporation in the market. Entrepreneurs started laying stress on beautifying a company logo.

At present, a corporate logo is designed by following a well-thought process and comprehensive research. A designer should learn to create a trademark in such a way so that it best reflects the image of an organization. It plays a role of a representative of a company. A well-designed graphic symbol is the one which emphasizes on the philosophy, values, core spirit of an organization. The several types of elements in the creation of a graphic symbol are text, color, lines and alignment. There are many companies that prefer using the name of their businesses as a trademark. This is called text-based logo and it is the most easiest to create, reproduce and promote. It is also easy to remember for a prospective customer. Colors, lines and alignment are other vital elements that when perfectly used constitute a trademark. Therefore, you should be carefully creating a trademark for impressive and everlasting promotion.

Lonard Math is a business analyst as well as web designer who has more than 7 years experience in Logo designs for designing brochures, business stationary, websites, content writing etc. In this article he discusses about business logo. For more information about logo maker, logo creator, logo designer, logo software, please visit http://www.logosmartz.com

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