Direct Mail Ideas That Are Sure To Get Attention

January 30, 2011 by  Filed under: Marketing 

Several direct mail ideas that can help your business rapidly get the type of attention that you are seeking. Businesses that implement a few key strategies when sending out marketing information regularly receive a far better response than those that do not. These simple, cost-effective measures will not only encourage recipients to open your packages, but to pay careful attention to what is enclosed as well.

Regardless of the type of product that you offer it can be extremely advantageous to include a small sampling of your wares. People tend to pay more attention to details that they can see, rather than those that are described to them. If you re-upholster furniture, design clothes, or even hand paint tiles, a small, viewable sample will help to reveal the quality of your work and will speak volumes about what you do. Small swatches of cloth, or quarter sized sections of tile can make a huge difference in the actual sales presentation

How you package both your sample and your marketing information will be important as well. It is imperative that you generate a strong interest even before the envelope is opened. Because of this it is imperative that you use as much creativity in the actual packaging process as with the enclosed content. Some businesses have opted to use old style telegram packaging, while others affix printed labels that bear clever statements such as “Do not open this package… unless you are ready for your life to change”. Finding ways to pique the curiosity of your recipients early on will ensure that the information that you have sent will garner enough interest to justify your efforts. For more information on direct mail check out offline arbitrage bonus. can help you get started with your direct mail efforts and give you tips and tricks with some of the best postcard marketing methods. Find out the latest trends in this growing industry.

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: