Design Considerations For a Logo

August 24, 2009 by  Filed under: Branding 

Many entrepreneurs jump right into wanting a logo as soon as the ink has dried on the company legal paperwork. Without realizing what goes into making a logo good and timeless, they hire a designer or start creating one on their own. Much time, money, and hassle can be saved if they take a step back and make some considerations when creating a logo.


A good logo is one that can be used for multiple applications. This means that it can be used on your website, letterhead, and business cards. Even if right now the only thing you think you’ll use your logo on is business cards, plan for the long term where you’ll need it for multiple pieces of collateral.


As much as we love all the colors of the rainbow, make careful consideration to the number of colors used. When you print materials, it an be quite a bit more expensive to reproduce a logo that is in full color vs. a logo that is only one or two colors. Also, make sure that your logo will always reproduce well in black and white. There may be times (on the back of a post card or in an ad, for example) that you may need to have it in black and white. Also, to make sure the logo is timeless, use colors that are going to be popular long-term– not just today’s trendy, hot colors.


Logos also need to be legible at multiple sizes. It will be much smaller on a business card than it will be on some ads, brochures, or web pages. Fine lines and details will disappear on smaller versions. Be sure to print out your logo in multiple sizes for peace of mind before giving final approval.

File format

Your logo preferably will be created in an drawing program such as Illustrator or Creative Suite. It will need to be created so that it is high resolution (this means at least 300 dpi or dots per inch). A logo created this way will also convert well to other formats.

A website will need a jpg, gif, or png format. A jpg leaves white around image and gif files can some times appear jagged or pixelized. Ask your designer to see the logo in these different formats so you can make sure they convert well. 

Following these basic guidelines when having a logo developed will save you money and headaches in the design process.

Note: Illustrator and Creative Suite are registered trademarks of Adobe.

Lauren L. Darr is the President and Founder of DIY Mmarketing Communications, a brand of Lauren Originals, Inc. She has over 20 years experience in working with companies large and small on their marketing efforts. Her passion is working with small businesses and entrepreneurs to create successful marketing campaigns. You can get a FREE report by Lauren, “The Top 3 Pitfalls of Marketing and How to Avoid Them” at

Article Source:

Lauren Darr - EzineArticles Expert Author

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