Custom Printed Tee Shirts – Specialised and Personalised For Promotion

June 29, 2010 by  Filed under: Marketing 

Whether it is for promotional purposes or just for the sake of having your own statement, Custom Printed Tee Shirts have been all over the place lately. With the latest changes in technology, there are now a few techniques being used for t-shirt printing.

Techniques in Customising Tee Shirt Printing

  • Heat transfer printing. This is the transfer of designs or photos to the tee shirt by using iron or heat. This is one of the cheapest methods, but the downside is that the prints usually have short life span. After a few washes, the prints tend to crack or peel, which leaves an unsightly print on the shirt. This can be advisable for small-scale business. Heat transfer printing is discouraged for coloured tee shirts, since it has been observed that colours usually change and turn out as poor blending of colours. White t-shirts are the most preferred t-shirts for heat transfer printing.
  • Vinyl transfers. This technique is used for coloured fabrics. It produces great results when it comes to colour layering, which gives you more freedom to choose various colours and designs for your Custom Printed Tee Shirts. Embellishments can also be added. With similar process used in heat transfer printing, heat is also used to transfer the design. The difference is in the material used, which is vinyl and it is cut out first prior to heat transfer. This is usually done for single printing and takes a lot of time. But if precise colour is what you are looking for, then this is your best option.
  • Sublimation printing. This is the type of Custom Printed Tee Shirts wherein ink is turned into gas using heat. This is not much of a popular method since there is limited availability and demand for synthetic clothing.

Innovation in Making Custom Printed Tee Shirts

With the advancements that are continuously happening in the various methods of tee shirt printing, here comes a new innovation, which is digital designing. Some of the purposes why this is preferred are:

  • Establishes brand image. Because it is new, some people will definitely interested in using the technique. The precise details on the print will lure more advertisers.
  • Enhances team spirit. Since this provides a very easy customisation process, people tend to come up with their own designs that symbolises a team or peer group. This is popular during team building activities.
  • Flawless designs. With the precision of the details of the print, it is guaranteed that the layout you have chosen will appear as it is on the shirt.

Matthew Zande is an advertising and marketing expert. He is widely knowledgeable about promotional products, corporate gifts, and the like for which people have the need or want to possess. There are so many products that fill the gap between “wanting” and “needing,” and people should be aware of the many choices they have when it comes to merchandising items. Finding the right product for the right interest is the key to the world of merchandising, and his articles help shed some much-needed light on what products work for what people.

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Matthew Zande - EzineArticles Expert Author

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