Custom Pens – A Stroke Away to Promotional Success

June 29, 2010 by  Filed under: Branding 

Custom Pens are number one in promotional merchandising. These items are said to have legs. Your client can use it wherever he or she goes at all times. That is why whenever someone sees your pen and ask where it came from, people will know about you. They are effective promotional tools that automatically publicises your company name and logo even if you are just sitting behind your desk doing nothing.

Why Choose Custom Pens

Here are reasons why Custom Pens are mostly picked by promotional companies.

  • Practicality. Today, people value what is of use to them. If you don’t want your name to end up in the trash, you better think of something that they can utilise on a daily basis. Remember, the more that your name will be in front of your clients, the more they will never forget you and your company.
  • They are handy. Nothing can go wrong with a pen that is convenient to use. You can clip it on your shirt or just simply put it in your pocket. Just bear in mind to choose the right quality Custom Pens. Having a defective pen with a leaking ink is like telling your clients how defective you are too.
  • They create a good relationship. Giving your clients and employees an elegant gift pen will make them appreciate your generosity more. On top of that, they will even trust you and give you their loyalty. This means more business transactions and money for the company.
  • Cost-effective. These pens are not just a leader in getting your message across, they are also less expensive. With the tough economy today, it is wise to come up with Custom Pens that have these two characteristics.
  • Popular. Have you ever heard of someone who does not know what a pen is? Pens are the most used writing instruments ever discovered. With the above attributes, who would not use pen as a promotional product?

Choose the Right Style

People tend to notice the external beauty of a thing. For people to actually take a look at your item, it has to have a visually striking package. Choosing the right colour of the Custom Pens is important. Here are some helpful tips.

  • Mix to get spotted. Use colours that compliment each other and are beautiful to the human eye. Black and yellow are more noticeable contrast while red is the easiest colour to perceive. White and light colours create a bigger volume image.
  • Soothing colours or what you call as cold colours include blue, turquoise, green, and purple.
  • Warm colours such as red, yellow, and orange represent energy.
  • Neutral colours can also be used like white, black, grey, and silver to intensify emotions.

Promotional Products is all about making sure you are aware of the widest range of products that are going on the Web. There are so many categories for different products now, and you should be aware of all of them if you want to make the most informed decision. Promotional items are not just about pens and pencils anymore. The range of merchandise you can get your business name and logo on is just staggering. So check us out some time. We’ll put you in the right direction.

Article Source:

Matthew Zande - EzineArticles Expert Author

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