Custom Badges – Promotional Business Identity

June 29, 2010 by  Filed under: Marketing 

The use of Custom Badges for business promotion purposes has also set a trend for the younger generation. Advertisers have now designed it in a way that it would be a good promotional product and something that is fashionable as well. People tend to give their attention to items that will be catchy in the eyes and would be wearable on their end as well. Badges are defined to be an identifying mark of a particular brand or company, which is also considered as their emblem. It is therefore important that you come up with Custom Badges that will truly represent your brand and send out a good impression to customers.

Different Types of Custom Badges

There are various types of badges available in the market right now, some of which are for advertising purposes. But badges were already used as distinct marks especially for ranks in the armed forces or a simple way of identification. Here are a few samples of badges.

  • ID badges. This has been the primary use of Custom Badges. They were used primarily for identification and security purposes. These are considered to be part of the uniform worn by employees. It has also been used during conferences so that participants may be aware of who the facilitators and speakers are. With today’s latest innovations, some ID badges already have built-in key systems, especially for larger companies, to ensure that only their employees can have access to their vicinity.
  • Military badges. For military people who have undergone specialised training and assignments, there are Custom Badges that are made for them as a means of giving them the identity of that specialised assignment. This also signifies rank and accomplishments.
  • EMS or Emergency Medical Service badge. This badge is very important for the health care team, because through this they will be identified as health care providers especially during emergency scenarios.
  • Fire badges. There are usually Custom Badges made for firemen that represent their distinct zones or area of responsibilities. They are usually made for just for those team, which appears like they can just simply be represented with their badge alone and they will already be identified.
  • Police badges. These Custom Badges are worn by all policemen in general. This is their official insignia and is required to be worn as part of their standard uniforms. But for some who don’t wear the official uniform, they normally keep this on their so-called badge wallets as an alternative.

Matthew Zande is an advertising and marketing expert. He is widely knowledgeable about promotional products, corporate gifts, and the like for which people have the need or want to possess. There are so many products that fill the gap between “wanting” and “needing,” and people should be aware of the many choices they have when it comes to merchandising items. Finding the right product for the right interest is the key to the world of merchandising, and his articles help shed some much-needed light on what products work for what people.

Article Source:

Matthew Zande - EzineArticles Expert Author

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: