Creative Marketing Ideas For Phone Stores

August 23, 2011 by  Filed under: Marketing 

To many customers, shopping for a new cell phone is a necessary evil. While it’s easy to get excited about upgrading to a better model phone, customers expect pushy salespeople, confusing data packages, and ever-increasing fees and rate plans. In addition, competition in the booming cell phone market is ferocious, so if you want your store to stand out, it’s important to find ways to make it approachable and unique.

  1. Partnerships with TV and radio– Make your store a fun and exciting place for customers to spend time. Work with your local TV channel or radio station to host an event at your store. These events are not only heavily-promoted through commercials, but the organization also brings tents, banners, yard signs, giveaways, etc., to get the attention of passers-by. The longer customers are at your store, the better the chance you have to make a sale.
  2. New phone launch events– When the hot new phone is about to be released, promote it at your store using graphics on your windows. Window clings work best since they’re not adhesive and can be removed when finished-show a picture of the phone and list the day of its launch. Have a special offer on the big day, like the first X amount of customers get a free case or a discount. This builds excitement and buzz not only about the product but also about your store. Your goal is to have a packed store all day, so consider holding a drawing for a free phone if it gets customers through your doors.
  3. Used phone recycling/donation– This is more of a convenience than anything, but make sure you have a place for customers to donate or recycle their old phones in your store. Offer customers who donate a special discount off their new phone. Promote this in your store using a vinyl banner, and let customers know where their phone will be going (recycling center, or even repurposed for soldiers on deployment, needy families, etc.).
  4. Mobile marketing– Utilize the power of mobile marketing by ordering car signs for your vehicle as well as those of your employees. Car magnets are affordable and can be removed, but the product that will get the most impact is a car window decal for your vehicle’s back window. This can be used to feature a picture of the brands of phones you carry, along with your store name and phone number. It’s a great way to reach out to customers who might not pass by your location on a regular basis.
  5. Free accessories– Another great way to stand out from the crowd is to offer free accessories or bundle deals to customers who purchase a new phone or renew their contract. Post vinyl decals in your windows that feature this offer to grab the attention of window shoppers and bring them into your store.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of retail signs and car signs. In his articles, he covers tips and techniques for effective use of Car window decals, car magnets, and car decals for small businesses.

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