Creating Your Own Company Logo

August 23, 2011 by  Filed under: Branding 

A company logo is a visual representation of everything that the company stands for. Because of this, a lot of creativity should go into the design of your business logo, though this is not always the case, and many companies do not put in the effort that they should. The company logo should enhance your potential customers and partners’ first impression of your business, and a good logo can even go as far as to establish your brand identity and provide the professional look of an established enterprise that you need.

There are three basic types of logos. The first is the front-based type that consists of type treatment that may have twist that make it distinctive, such as the logos of IBM, Microsoft and Sony. The second type is those that illustrate what a company does, such as a housing finance company using an illustration of a house. The third type is the abstract type, where the symbol is abstract, such as the Nike swoosh, and is meant to be linked to the company’s brand.

You can always create your own logo by using such tools as Photoshop. However, if you do not have the creativity that will give you a logo that will last through the years, then you have the option of hiring logo design services. Whatever your choice, there are some things that you should consider that should be included in the design of your logo. First, articulate the message that you want your logo to convey. For instance, a one-sentence statement can help focus the attention of the design in the given direction.

You should also consider your competition when embarking on your logo design. Although you should aim for a unique logo, you should also be careful not to go overboard with the design to the point where you make your company look unprofessional. The kind of artwork that goes into the design should be in line with the kind of business that you are running. For instance, a financial company should avoid a lot of animation.

Hiring a designer is a good place to start when you need a logo for your company. Not only should the designer have experience, but they should also use the latest graphics software and editing tools that will produce just what you have in mind. Proper consultation should also be provided and your input should be taken seriously.

Microcom IT provides customized design services to fit your needs and requirements for flash and logo design.

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