Creating Custom Flyers That Stand Out

January 5, 2011 by  Filed under: Advertising 

A inexpensive way to promote yourself and your business, custom print flyers can be used a variety of ways and help your business stand out. The key is to make the flyer as flexible as possible.

When designing your flyer printing project, it’s essential that you keep your target customers in mind. Use text and images that will appeal to them specifically, rather than to the public as a whole.

The success of a flyer is determined by their attraction and individuality. Impress clients by incorporating unique design features for your brochures and flyers.

Highlight aspects that you want noticed by using varying fonts, oversized typesetting, and attractive pictures. Beginning a section of text with an oversized letter or large quotation marks draw the eye to an area that may otherwise go unnoticed. Using different colors and font sizes for headlines and text organizes the flyer while also attracting attention to the important information first.

Another method for making your flyer printing stand out more is by choosing a larger size. An 11×17 or 11×33.75 will get noticed much more easily than the regular 8.5×11 next to it. Anything that goes against the grain, especially something as noticeable as a large size, will create the intrigue needed for your advertisement to be read.

Die-cut flyer printing allows you to design any shape you want. Trim along the edge in the shape of your logo or use rounded edges for softer look and feel. Match the shape with your business to imprint your services in the mind of clients. For example, an editing company might use the shape of a pen.

Placing vertical text on a flyer increases attraction simply because of the fact that most layouts are linear. A small change is all that is needed to stimulate the eye. A perpendicular tag or company name placed along the side of the page is an easy trick for gaining powerful results.

Spending a little extra time to make an impact with a creative design and layout will prevent wasting money on a flyer that is unnoticeable.

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Article Source:

http://EzineArticles.com/?expert=Matthew_Steger

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