Craigslist: The Key to Finding Private Yoga Clients

May 17, 2012 by  Filed under: Marketing 

As a yoga teacher, you already know the importance of teaching private yoga lessons as a source of income. One of the most effective ways to reach private yoga clients is through Craigslist. The modern-day Yellow Pages, Craigslist is used by millions of people to find local services and products. Best of all, it’s free! There are various techniques that the pros use to find success on Craigslist. When I earned my yoga teaching certification, I quickly sat down to learn the techniques that internet guru’s brought to the table and applied it to yoga marketing. Within a few days, I had my first private yoga client, thanks to Craigslist.

What is Craigslist? In 1995, a software engineer named Craig Newmark started Craigslist as an email list for friends and co-workers about events going on in the San Francisco Bay Area. Originally intended as a hobby, Craigslist blew up and expanded to nearly every city in the US and even overseas. People use Craigslist to find jobs, housing, goods, services, romance, local activities, advice – just about anything really.

To give you an idea of just how popular Craigslist is…
• In the U.S. alone, over 50 million users.
• 50 billion page views per month

When people are looking for a yoga teacher for private yoga lessons, typically they follow the following process. First, they ask around. Word of mouth is, and always will be, the most effective form of marketing. Next, they search the internet. The place to go to find local products and services online is Craigslist. So now that you know where to market yourself, it’s up to you to write compelling, stand-out advertisements and give people a reason to choose you as their private yoga teacher.

Writing a compelling advertisement is the key to attracting customers. A well written ad will feature credibility indicators such as testimonials, etc. It should clearly list out the benefits of yoga practice and why your offerings as a yoga teacher are different and stand out from others. It should clearly state your rates for private and group instruction and have a link to your personal yoga website, or at least your contact information. On top of all this, the advertisement needs to ‘pop’ for the reader. A catchy title and pictures in the ad are critical for giving it a professional appeal.

Craigslist has been, and continues to be a reliable source of leads for my yoga teaching business. I constantly keep a maintained ad up on their website 24/7. Give it a try. With any luck, you’ll manifest private clients in no time with a compelling advertisement tailored for marketing yoga.

Matt C. Elmore is a Certified Yoga Instructor and online marketing guru. His passions include health, love, the pursuit of happiness, yoga, dance, and travel.

Writing Craigslist Ads

Matt Elmore Yoga

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