Corporate Workwear – 10 Reasons You Need It

August 26, 2009 by  Filed under: Branding 

Corporate clothing doesn’t have to mean suits and ties.  If you’re fed up of your staff wearing dirty jeans, or old T shirts for work, maybe you’ve thought about introducing work clothing.

Here are 10 reasons you should:

1. Corporate workwear ensures that staff look presentable at all times.  No matter what the profession, or the industry, being smart is important.  These days, there are no excuses for turning up for a job in an old T shirt, and dirty worn out jeans.

2. Your staff will want to look smart, and this will help them to take more of a pride in their work.  It also shows that the company values them, as it proving them with the right clothing so that they can do their job properly.

3. Corporate workwear might be the unique selling point (USP) that sets you apart from your competitors, and makes people, and so potential clients, remember you.

4. New customers might choose you based on your look.  Although a book shouldn’t be judged on its cover, it is very easy to choose a tradesperson, or company, based on how professional the staff look.  Would you be more likely to employ a tradesperson that looked smart and presentable, or the one who looks scruffy?

5. Corporate workwear is another obvious way of cheap advertising.  Think about how many people will see your staff during the day.  The more your company name and logo is seen, the more people will know about you, and so think of you when they need the products or services you provide.

6. Workers in some professions will need their work clothing to meet certain safety standards.  By having corporate clothing, you can be sure that every employee has clothing that meets or exceeds the relevant safety standards.  Electricians will need clothing that is spark-resistant, so less likely to catch fire.  Those who work at sea, will need to be sure that their survival suit will keep them afloat and warm and dry if they are in the water for any length of time.

7. There will be no excuse for staff not having the clothing they need.  If every member of staff is given work tops, work trousers and the appropriate work jackets, and wet weather workwear they need, they can be prepared for all weather, and all conditions, all of the time.

8. Corporate clothing, if chosen carefully, will be long lasting, and represent good value for money.  In addition, you know that if the safety of your staff partly depends upon their clothing, then they will be safe.

9. Although it might be seen as a type of uniform, corporate clothing does mean that all staff look the same.  This is important if different workers visit the same client, or the same premises on a regular basis. It also helps to ensure that people get a good impression of your company.

10. Different departments such as onsite support, delivery, manufacturing all represent the company, and are equally as important as those in “suits”.  By keeping a smart image, visitors to your company will be impressed with your professionalism.

Now you know more about Corporate Workwear, and how important it is, isn’t it time you saw work clothing as an investment, not a cost, and introduced it into your company?

Discover a full range of Work Clothing and Corporate Workwear to exceed all your corporate clothing needs from Helly Hansen, at HellyHansen-Workwear.com

Article Source: http://EzineArticles.com/?expert=M_James

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