Company Branded Apparel

April 25, 2012 by  Filed under: Branding 

In today’s fast-paced business, you want to do everything you can to keep your company name and logo front and center in the marketplace. So with all the challenges in today’s business, why choose company apparel? Branded promotional apparel is an affordable alternative to break the barrier of invisibility and reach your target audience to build brand awareness. When is it appropriate or even preferred to have company branded apparel for business?

Professionals Meeting Homeowners

Consider the homeowner or young mother at home waiting for the repairman to show up and fix the broken appliance or service the pool or maintain the landscaping. A professionally lettered van pulls up out in front and a helpful gentleman steps out to work wearing a polo or uniformed work shirt with crisply embroidered logo on the chest and logo-matching hat proclaiming that he is from A-1 Plumbing, Pool Service or Landscaping and the homeowner is assured. Simple branded apparel alone helps build brand recognition for the business, trust with existing customers, develop new customer base from the inexpensive advertising going on passively as the employee does his job and all of this establishes the character and quality of the company. A professional employee look sets the tone a step above the competition. It sets your company apart as professional.

Professionals Meeting Other Professionals

One of the most popular uses of wearing branded company apparel is when attending a professional tradeshow. The company apparel sets the exhibitor’s apart from the spectator’s so potential clients know who to talk to about products. If you weren’t wearing company apparel, it’s almost a sure bet that your competitors will be. Don’t be caught looking less than professional at a professional tradeshow.

And if your company is more of a B2B company providing services to other businesses, you still want to maintain your professional image by calling on clients in branded company apparel. After all, you wouldn’t call on a customer without your business cards would you? Look the professional through and through. Would you go to an appointment with one of your best clients wearing an old sweatshirt and jeans?

Professionals Giving to Others

Say thank you to the clients and people who help build your business. Corporate gifts of shirts, hats or other promotional materials are great marketing tools and a win-win for business and customer alike.

Everyone likes to receive a gift and when that gift is for free, it is more than welcome. Such corporate giveaways are usually gifted to a large number of people who attend corporate events and trade conventions where the target audience is huge. Such gifts act as a token of gratitude on part of the company towards its committed employees which in turn encourages employee loyalty and at the same time successfully attracts the attention of prospective customers to the business.

You can either give your branded apparel as incentive for your customers to make purchases or simply offer it as a gift with their purchase of items from your store or website. This encourages the promotion of your business for about the price of an Espresso and they won’t even realize they are doing it.

Professionals Giving Back to The Community

One of the best ways to affordably market your company, gain visibility and be charitable at the same time is by getting your company involved in your local community. Join the Chamber of Commerce, Kiwanis, Rotary, Soroptimist, Lions Club, and many more worthy organizations afford tremendous opportunities to elevate your company into a much larger network.

Having branded company apparel is a tremendously effective and affordable way to promote your business to a larger audience. The hardest part will be to narrow down all the choices of styles, patterns and colors that employees and customers will want to wear!

Article by Patricia Ward

http://www.prowestmediaconcepts.com

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