Make Your Business Stand Out In The Crowd – Be Unconventional And Imaginative

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Advertising is not just about trying to sell a product, nor is it solely about developing a brand. In the competitive, global world of today, the business owner has to ‘stand out in the crowd’ as indeed anyone has to, whether they are looking for a job or trying to increase their (read on...)



Pinterest and Your Small Business Service Brand

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Pinterest is fast becoming one of the most popular social networking sites in the world. More and more brands are using it to effectively promote their products or services within the site. As a small business service brand, would it be worthwhile for you to sign up on Pinterest? Well, it (read on...)

A Customer’s Perception – Your Brand

July 10, 2012 by  | Leave a Comment Filed under: Branding 

What’s the “Breakfast of Champions”? Which cereal comes in a bright yellow box? Which company is associated with “Just Do It”? Cocoa Puffs cereal is aimed at what type of customer? Which car claims to be “the ultimate driving machine”? Which company is (read on...)

Online Branding – Is It Like Marking Your Cattle or Leaving Your Footprint Behind?

July 10, 2012 by  | Leave a Comment Filed under: Branding 

If we’re walking along the beach, leaving our footprints in the sand, it might be just moments before the tide would wash our tracks away forever. On the other hand, if you and I are covered-in-dirt-and-sweat ranchers branding our cattle, the mark isn’t going away anytime soon. Now, (read on...)

Napa Is a Brand Built on Creating a Premium Environment For Wine

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Napa Valley is a premium brand! Once it is understood that Napa is a brand, just like Champagne in France, only then the importance of Napa as a real jewel starts to be realized. To keep this brand relevant it requires constantly moving ahead with innovations. Early on, the one person most (read on...)

Tracky and Your Brand

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Managing your time wisely is absolutely a great challenge and adventure! In addition to work, you have to monitor your social media accounts, manage your teams and projects, network with other people, promote your brand, connect with your partners or employees, engage with your customers and (read on...)

How to Monitor Your Business Brand

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Monitoring your business brand is important because it is how you will know if your marketing strategy is effective or not. With businesses taking their brands to social media sites, the need to monitor how brands are perceived by consumers is a must. It is through monitoring that you find out (read on...)

Making A Good Impression Where Your Business Is Concerned

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Every one believes in what they see than what they hear which is why first impressions are always the best to work on as a business. The way a consumer or client sees you at first sight is what he or she believes in which is why every business needs to hire the services of a reputation manager (read on...)

Brand Crisis Disaster and Corporate Branding Recovery – Case Study

July 3, 2012 by  | Leave a Comment Filed under: Branding 

The other day, I had an interesting conversation with a gal who is a sports radio personality about personal branding, specifically using social online networks. She reminded me of the common perception that constant bombardment, reinforcement, and frequency of implantation on the consumer, or in (read on...)

Your Icon Brand Identity (Part 1)

June 30, 2012 by  | Leave a Comment Filed under: Branding 

Over the next week I will discuss icon Brand image projection in four parts starting with Your icon brand identity. I chose this topic because I believe that you cannot authentically project what you do not posses. Even if you do not physically have £10,000,000 you must strongly believe in your (read on...)

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