Catalogue Printing Makes You Look Professional

April 27, 2012 by  Filed under: Advertising 

There are a number of catalogue printing types available these days, ranging from black and white to full-blown color digital printing. Various procedures can be utilized, ranging from off-set printing, or digital.

Catalogues have been a time-tested marketing tool used for distributing information about products and improving sales. A well-made catalogue goes a long way in displaying products in a pleasing and consumer friendly manner. However, this service can be best applied only with careful planning that should go into the production of any catalogue. Sufficient time should be spent in making a good manuscript and it is best to do a thorough proof read before sending it for printing. Aside from proofreading the copy yourself, you should also let someone who knows your business take a look at it in order to get a second opinion.

It is a good idea to contact a photo company so that you can get advice regarding the quality of pictures that are intended to be put into the catalogue. As they say, a picture is worth a thousand words and good quality picture can go a long way in pleasing customers.

Not only is the content of the catalogues important but so is also the material. Everything ranging from the type of paper, lamination, binding and even the ink used for catalogue printing should be carefully selected since no matter how good the message is, it might be lost just because the medium with which it was communicated did not work well.

Another important thing to consider for catalogue printing is the company that is going to be chosen for the printing and the prices it will charge. Many factors go into the determination of prices a company may charge ranging from the lead times to the type of material used or whether any in-house catalogue designers were used or not.

Catalogues range in size from just four-wrinkled pages to thick books containing thousands of pages. Even businesses that have the smallest of product arrays find that using catalogues is effective for generating sales. Smaller lists may be easier for people to go through if they are serious about buying products. However, even thicker books, with lots of pages can be irresistible for some who might just want to glance over the pictures and become accidental customers.

Whenever a need for catalogue printing arises, it is always advisable to make sure that all possible alternatives are explored and sufficient time and resources should be put into this. This is important, since a catalogue not only merely lists products for a company; it also acts as a mini-ambassador for it and can act as a great marketing tool in itself. Good catalogues not only speak well for the products, but also for a company and can be the first contact for many customers, who eventually may make an order just because they have been impressed by the catalogue. Moreover, the catalogue can also serve as a reference to the customer who may use it for placing further orders. Finally, catalogues may not only be good for sales generation for first time readers but they can also be shown to others who may place further orders.

David Dobson, Manager Digital Print Australia

At Digital Print Australia we specialize in Personal and Business Printing

Find out more about catalogue printing get a discount by ordering your catalogue printing online

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