Catalogs – How to Make Best Use of Them?

May 16, 2012 by  Filed under: Advertising 

The world of business and commerce has changed considerably in a last few decades. With the evolution of technology in the last few years, the ways and means of marketing and advertising have also come a long way. Even the conventional means of advertising have changed quite a bit with the progress of technology. Print media for example can now use much fancier outlays and designs as compared to the previous versions. Catalogs are an important tool of advertising and promotion when it comes to the print media. Catalogs are generally used to list a number of items in a business. Catalogs help in making the products more presentable and that too in an organized manner.

Whether for directly generating orders or just reaching out to your clientele to give information regarding different products, catalogs till date are considered to be the best option. Coming up with an impressive catalog is not too difficult a feat. By taking care of a few odd things, you can make your catalog an effective business tool. First things first, your catalog should look pleasant and inviting at the first glance. Choose a font and design that is alluring yet practical and attracts the reader to actually open it and read through. Any kind of error in grammar, spellings and punctuation can prove to be fatal. You can always include a sales message in your catalog. Include not only the features of the products but also the benefits of it. Tell the reader why they would want it and how the product would make their life great. But it is also important to keep the tone subtle and intelligent as the smart consumer of today can very well differentiate between ruthless marketing and intelligent promotion.

Put yourself in the customers’ shoes and then design the catalog, keeping in mind that what would persuade you to actually buy the product. Your catalog must contain enough information and details about the product. But it is imperative that the details in the catalog are all accurate- a liar or a cheater would be the last thing that you would want to be called. Details like the size or the dimensions of the product, the consumption of electricity (if any), hazards if any involved, warnings etc. should be clearly told in the catalog. Making a catalog an effective marketing tool is not all that hard if you give a little attention to the details and the specifications of the catalog.

Maxiprint.com is a large European online printing company based in Switzerland that concentrates on best prices and fastest delivery. Plus state of the art web2print solutions and Marketing Process Outsourcing to save the customers time and money when creating printings fast and for free online – including customers individual Corporate Identity on all printing products such as advertisings, business cards, brochures, magazines and many more printing products.

Article Source:
http://EzineArticles.com/?expert=Ingo_Grunig

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