Capture the Market With Low Cost Local Marketing

August 25, 2011 by  Filed under: Marketing 

For businesses looking to increase their share of the market, there are a couple of simple and straightforward strategies to improving local marketing, without breaking the bank. In fact, most small to medium sized businesses must become adept at maximizing limited budgets. This means increasing the company’s identity with marketing approaches that lower the costs of finding customers. So, given the challenge of local business marketing, how can businesses achieve a more relevant position in their market without exceeding their budget? More importantly, what are the most proactive forms of local marketing that focus the company’s message directly to potential customers?

Flyers and Leaflet Drops

One of the more common marketing approaches is to use flyers and leaflet drops, where customers are handed a flyer in person, or a set of company flyers and leaflets are delivered by mail or courier. Leaflet drops have been a mainstay of local marketing approaches for decades. They offer companies a simple solution to getting their message out to customers. Perhaps the greatest adaption of flyers and leaflet drops is when a restaurant hands them out at lunch to potential customers walking by.

Becoming a Member of the Town’s Chamber of Commerce

Most potential customers will likely look for products and services through their local town’s chamber of commerce website or blog. Securing a link on a chamber of commerce website or blog is an inexpensive way to promote a local business. Other tips include securing links on common or complementary businesses in the same area. However, don’t stop at securing a link. Companies that are members of a town’s chamber of commerce, or consumer advocacy group, are able to gain immediate recognition in their market.

Radio Advertisements and Fundraisers

One extremely effective way to promote a local business is to advertise on a local radio station, and or hold a fundraiser and event promotion to benefit a local charity or community need. This is a proactive approach to local marketing that allows companies to get up front and personal with their community, its people and potential customers. It showcases the company’s willingness to become active participants in addressing the needs and concerns of the community, while promoting the business at the same time. Inviting a local radio station to broadcast from the company’s location is an inexpensive and impactful way to reach potential customers.

When it comes to local marketing it’s always best to keep it simple and straightforward. Companies looking at increasing their presence in their local market need not spend lavishly to produce results. Consider these three as inexpensive marketing strategies to promote a local business.

Author is a freelance copywriter. For more information about local marketing, please visit

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