Business Gifts – Greasing the Wheels of Commerce

April 23, 2009 by  Filed under: Advertising 

The increased competition in the market has made corporate gifts more commonplace. Business gifts are nowadays becoming an important part of the oil that greases the wheels of commerce. These gifts are becoming an important part of any organization as they are used very frequently in appeasing, motivating and retaining employees. They are used to cement relationships with old clients and help in encouraging new ones. One of the best advertising techniques for any company is by distribution of various gifts. This type of marketing strategy is very cheap and it also adds great marketing results in return. If the plan to distribute a business gift and its marketing is done in a proper manner it can contribute greatly to a company’s success and its brand awareness.

There are certain things that should be kept in mind while buying such gifts. The culture of an organization is an important factor determining the budget of the gift. One should also abide by the norms set by the client company for sending gifts. So one should get informed of whether the organization where the gift has been sent prohibits such activities or not. It would become very embarrassing for the client to decline a gift sent to him just because it violates the norms of the company. It would be advisable to know the suppliers with whom the company has connections. They can often suggest appropriate gifts and help expedite delivery. These have a vast domain as they include engraved personal accessories, pens, business card holders, or office stationary. Other than these, business gift baskets consisting of desktop accessories like penholder, mobile phone holder and nice handcrafted coasters with the company logo can also be good options. These gifts can also be given on special occasions like a person retiring from service.

Gifts like an exquisite ring bearing his name or initial letters of the name, a memorabilia, etc. can be given. Also occasions like a person getting a promotion can be gifted with such gifts so as to encourage him and wish him good luck so that he excels everywhere in life. These are also given during different corporate events and meetings. These might be given to the workers of an organization for their good work and service and to recognize their performance and contribution to the growth of the organization so that they get encouraged and keep doing such work. Marble legal business card holders, floral lace business card cases, personalized business tote bags, personalized cosmetic travel Cases, engravable beaded frames, personalized square keepsake boxes are some other such business gifts. These gifts not only provide a good campaign of such products but also help in bridging the gap between the company’s executives and clients.

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