Business Card Printing: Practical Tips in Getting Remembered

September 30, 2011 by  Filed under: Advertising 

Getting remembered is one of the important things to consider when marketing your business. With a lot of other businesses trying to capture your prospects’ attention, you need to stand out and get remembered. This could take a lot of time, money, and effort, but if you make use of business card printing, you don’t need to experience a hard time standing out.

Business cards are not new marketing materials but they prove to be effective even in today’s high tech and high speed business world. If you want to get remembered easily, then invest in high quality business cards. The following are tips to make sure your cards are memorable:

1 – Design your cards with two purposes in mind to make your business memorable and to tell customers what they should do next. If your cards can do this, it would be easy for you to keep your business on top of your customers’ mind.

2 – Treat your card as a mini billboard. Use a catchy headline, photo, and texts that will encourage readers to call you in order to know more about your offerings. Don’t forget to put your complete and updated contact details so they can contact you easily.

3 – Consider putting your photo in the card. This will help put a face to a name and make it easier for people to remember you. Have a professional photographer take your photo so you are assured that you will look good and it will make your card look impressive.

4 – Put your logo and tag line in your card. These are branding elements that will make it easy for people to remember and recognize you. If you don’t have a logo yet, work on it now.

5 – Stick with the standard business card size, which is about 2 inches by 3.5 inches. If you use a larger size or create a unique shape that would cost you extra.

6 – Take advantage of color printing. This will add flair to your card and make it more eye-catching. Pick the right color to use in your cards. If you can’t afford full color printing, you can go for two or four color printing.

7 – Use the back side of your business card templates. There is simply not enough room in front to accommodate all your details. Use the flip side to add valuable information in your card. It can be a calendar, list of emergency numbers, list of your products or services, or a discount coupon. You can also provide useful tips or ideas that your customers can use.

8 – Offer coupons, rewards, incentives, or free items. These are great in enticing people to take action at once. Include a deadline to create a sense of urgency. This will encourage people to act at once.

9 – Use high quality card stock to ensure the durability of your cards. You can also use UV coating to make sure your cards don’t wear out easily. If you want sleek finish, use a glossy finish.

If you follow these pointers, it would be easy for you to create business cards that will be kept and remembered. Don’t forget to keep a good supply of your cards so you don’t run out of them. You never know when you will meet a new customer. It pays to be ready at all times.

Martha Killian has been writing articles online for about 2 years now in a trusted printing company. You can visit this website for more information about online cheap business card printing, and watch out for more free and eye catching business card templates custom made for your taste.

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