Brand Awareness: Building Your Business Identity

March 31, 2012 by  Filed under: Branding 

The key to making a brand name popular lies within the actual name itself. In particular, the easier such a name is to remember, the more likely it is to be widely promoted by people.

Whilst a few years ago, such awareness relied largely on word of mouth alone, we now live in a world of instant connectivity, where websites such as Twitter allow information to be shared within a fraction of second, across almost the entire planet.

This means that, now more than ever, it is vital for brand names to be unique, but also catchy at the same time.

Once you have your brand name ready, it is time to start the tricky task of promoting it. One of the most important things to remember is that promotion of any kind needs to be a continuous effort rather than a one time venture.

Some of the best ways for promoting your brand are as follows:

  • Social networking websites such as Facebook and Twitter.
  • Forums which allow commercial advertising, these can be hard to find but well worth the effort.
  • Traditional offline advertising methods such as newspapers, classifieds and most importantly word-of-mouth.

Social networking sites are one of the newest, and probably also one of the easiest, ways to promote your brand to all corners of the world.

One of the best ways to do this is to get a paid ad slot on Twitter, which will enable your brand name to become one of the top trends, and therefore spread throughout the Twitter network in a matter of hours, if not minutes, depending on how catchy your brand name is.

Facebook also offers a similar scheme, which also gives you the opportunity to advertise to a wide range of people, or a narrow range should you wish to target a specific audience for your campaign.

Another option for promoting your website is, as mentioned above, forums which have advertising sections, some of which are paid whilst others are free and in the form of forum postings. This is because the advertising options vary from forum to forum.

Whilst online methods are extremely important, it is vital to remember that tried and tested offline methods are also a great asset when promoting your brand, as the concept of word of mouth can often be lost and forgotten in today’s digital world.

However, word of mouth as a marketing method will only work if your brand name expresses accurately what it is that your business has to offer consumers..

Overall, I would say that any brand name can be promoted as long as it has the three main factors of being catchy, unique and easy to remember.

Article by John Courtenay

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