Bic Corporate Pens – Promoting Brands to the Fullest

June 29, 2010 by  Filed under: Advertising 

The industry of fountain pen was very popular during the past years. Eventually, with the discovery of the ballpoint pen, the number one spot in writing materials shifted to these easy-to-use pens. Bic is the leading manufacturer of ballpoint pen and other stationery materials. Because of this, they have been labelled as the most widely sold pen producing one hundred billion pieces in the year 2004. Today, Bic Corporate Pens are used for promoting company brands.

For companies to be in advantage over their rivals and to keep on track with the demands of their consumers, promotional advertising is a tactic that they should employ. Promotional advertising is the use of corporate products or ordered items for giveaways or as thank-you gifts for their clients and employees. When used as promotional items, they can be ensured that their consumers will keep on doing business with them.

What Is Bic?

The Bic pen or Bic Cristal was founded by Marcel Bich and his partner Edouard Buffard in Clichy, Paris. It was Bich’s effort and keen observation that lead him to the idea of having today’s Bic pen. It was introduced in the United States with a high price but eventually lowered down to 19 cents in 1959. Bic is an inexpensive yet a reliable tool for writers.

Bic has been constantly upgrading and customising their brand. As for companies, Bic Corporate Pens are popular pens because of this. From a traditional stainless steel ball point pen, they have developed a more modern product with the use of tungsten carbide, an organic chemical compound. Because of its outstanding design, it was held in the Museum for Modern Art in New York City as one of their permanent collections.

Why Should You Choose Bic?

Bic Corporate Pens have many styles and colours for you to choose from. They range from the very simple design for casual use to their sophisticated models for signing important documents. You can also hand in your Bic Corporate Pens in twin packages or in single packing. Both packages are presented with trendy cases. Bic ensures that their products are affordable to every customer they serve making them also available worldwide. Above all, Bic pens are consistent in their promise of quality writing performance. Current inventions include the popular Bic pens. They have been customised into fashionable flower vases, lamp shades, and chandeliers and were even made with a perky candy cap.

Promotional Products is all about making sure you are aware of the widest range of products that are going on the Web. There are so many categories for different products now, and you should be aware of all of them if you want to make the most informed decision. Promotional items are not just about pens and pencils anymore. The range of merchandise you can get your business name and logo on is just staggering. So check us out some time. We’ll put you in the right direction.

Article Source:

http://EzineArticles.com/?expert=Matthew_Zande

Matthew Zande - EzineArticles Expert Author

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