Bananas or Green Peppers – What’s That Got to Do With Business?

June 19, 2012 by  Filed under: Marketing 

I love to make things from scratch. Cookies, bread, even spaghetti sauce! Like many people after a recession I have become much more aware of what I spend on groceries and eating out – and I always feel good when I am diligent with my price checking – minding my pennies.

Deciding to make spaghetti for dinner – using my famous topping concoction recipe – I went to the store to get a green pepper and some other items. I also picked up four bananas.

At the check out – I watched as she rang up my purchases. One green pepper – $1.38. Four bananas – $1.25.

I was absolutely amazed. If I had been very hungry – both green pepper or bananas were healthy choices to snack on.

Each, in fact contained many of the nutrients my body needs every day. However, I know that four bananas would have been more than I needed to fill me up – whereas one green pepper may not have satisfied my hunger.

The interesting part was that while shopping for spaghetti sauce ingredients – if I had only taken cost into consideration when deciding what healthy items to put n the sauce – I might have chosen one or two bananas and as a result saved 50% on the cost that one ingredient.

However, as the family cook, event though nutrition is one of the highest values on my list – the taste would be a deciding factor in whether or not my family would eat the spaghetti sauce.

Let’s face it – bananas, no matter how nutritious or reasonably priced – just do not go well in spicy tomato sauce. No reasonable experienced cook would add them in lieu of green peppers.

A successful meal is much the same as a successful business day or business project. We want the business to make money and support those it is designed to support – customers, owners and employees. In fact when we are making money and the business is successful – we can almost say YUM!

Unfortunately, many business owners have not been raised learning the right ingredients to use in their businesses. And so shopping by price they often use bananas when green peppers are called for – because of course, bananas are more filling and cheaper. Both may be nutritious – but only one is what the business really needs.

Let me explain. The business may need a website – but because a blog is cheaper – they use a blog site to build a website – and then wonder why the outcome is not the same. Or they send an email when in fact a snail mail card is really what is needed. (the email gets quickly deleted and the thank you card would have sat in view for weeks)

Another example would be placing an ad in a newspaper for an event when really, making several phone calls is what would put bums in seats.

Finally, the one substitution that seems the least harmful but often causes the most damage to a business is making the decision that they cannot afford to seek paid advice – or hire help. They might ask friends for advice or get a relative to do a specific task for them. This would be like making spaghetti sauce without the green pepper and adding bananas into the tomato sauce. After all bananas are nutritious.

Cheaper? Yes. But now the spaghetti is not palatable. No one will eat it.

I have seen business owners purchase the wrong ingredient over and over again for their businesses – then wonder why things are not working.

This is the reason I have always hired advisors and coaches. They are experienced chefs when it comes to cooking up a great business. They know the right ingredients that each successful business needs.

As for my dinner – my spaghetti tasted fantastic. I used the bananas for banana bread. There were no leftovers in either case (no waste – hmmm interesting).

Like this article? Want to keep updated on new trends, tips and how-to’s to help you build a successful business? Sign up to get the Roaring Women Review and get my book “Seven Simple Principles” in e-book format absolutely FREE! (Valued at $15.95) This mind expanding, easy to read book will help you look at your business differently – preparing you for uncommon success!

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