Are Newsletters an Effective Marketing Tool?

May 29, 2010 by  Filed under: Branding 

In a nutshell, yes. Newsletters are still an effective marketing tool. Newsletters serve many purposes when branding yourself and your business. Newsletters are ways of letting readers know who you are and what services and or products you offer. They help to showcase your credibility as an expert in your field of business. Newsletters also help to establish why your prospects should do business with you or join your business opportunity. They also aid in expanding your client base as well as to solidify current relationships.

Some things that can be written about in your newsletters include:

• Information about your business
• Community events
• Empowerment ideas that show others how to live life more fully
• Educate others on the benefits of a healthy lifestyle
• Solve problems
• Make statements
• Showcase other businesses in your community

This list could go on and on. However, the point remains the same. Newsletters are an effective marketing tool and when marketing thru newsletters, always keep in mind that it is better to give than to receive. Consider a soft sell type of newsletter. This type of newsletter is informative and entertaining. It does not come across and a “hurry up and buy now”, but rather it comes across as a service rather than a sale. This increases your credibility and positions you has a giver rather than a receiver. People are always looking for tips on business, their community, their health and their family. Give them what they are looking for in your newsletter and you will brand your name and your business.

Much success to you!

Shalonda Jones
S. Jones Group – Leading To Success

Shalonda Jones is an author, public speaker and professional trainer in the online marketing community. She has developed many leaders and trains with success in mind. Shalonda has lead many to success and currently trains others with her leading to success model. Shalonda enjoys reading, writing and networking with others. If you are interested in being successful and training with Shalonda Jones or S. Jones Group, be sure to sign up at

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