An Overview of Yard Sign Materials

August 23, 2011 by  Filed under: Marketing 

If you’ve decided to advertise your business by using yard signs, you’ve made a great decision. That being said, yard signs can be ordered in a variety of different materials, so it’s essential that you research your options to choose the right one for your needs. There’s a material for every budget, but there are many other factors to consider when choosing a material for your yard sign as well.

Material Options

Yard sign material options range considerably. The “entry-level” yard signs would be a poster board or poly bag material. These are thin, flexible lawn signs that are economical but don’t last very long. They are great for very temporary uses like yard sales and other one-time events. The next step up is corrugated plastic, which is the industry standard. This lightweight, inexpensive material can be used for almost anything, from event signage to political campaigns. Finally, at the higher end of the spectrum are aluminum, wood, and metal signs. These are rigid substrates which last a long time and look great, however they can be pricey.


When deciding what material you want to order, the first thing to consider is your budget. Many customers want to go with the lowest price material, which is completely-understandable if money is tight, but what might be more-important to consider is how to get the most for your money. If you need a permanent yard sign or something that you want to last awhile, a more-expensive sign will be a better fit as it’s a one-time expense. Ordering a cheap sign will save you money up-front, but if the sign is damaged later you’ll have to spend more money to replace it.


The next thing to consider is the durability of your yard signs. With this product you get what you pay for, so the more-expensive the sign the longer it will last. If you just need something short-term, corrugated plastic is the way to go. These signs are designed to withstand weather and outdoor use, but they won’t last forever. What will be more-durable, however, are the metal and aluminum signs. Use these for permanent signage identifying your business, or anything where you want to give a professional impression, like a real estate sign. These are indeed more-expensive, but they’re well-worth the money. If your business looks cheap customers will notice.

Accessories Needed

Finally, decide what accessories you need for your material. For board, bag, and plastic signs, you’ll want to use inexpensive wire stakes. These fit down inside the sign and then slide into the ground. They’re easy to install, and even easier to remove, so if you want a sign that’s mobile, this is the best option. For aluminum signs, use a real estate frame. Your signs snap into the frame, or you can screw them in for added protection. Aluminum is thin and can bend, so make sure you have a sturdy frame. For metal signs, you have a variety of options, from real estate frames to mounting the sign to a wall or panel using screws.

Robert Kinder works as a Production Manager for a local sign company in Dallas, Texas. He has worked in the sign printing industry for over 15 years providing printing and installation for local small businesses and large corporate customers. Robert enjoys passing along his trade secrets and knowledge to help others better understand their signage and their needs. His extensive knowledge about the sign industry and hands-on experience make him an expert on everything signs.

As a veteran sign expert, Robert has extensive knowledge in retail signs and cheap yard signs. In his articles he covers tips for sign design, techniques for proper sign installation, common signage questions, and the different material choices for yard sign advertising like political yard signs, real estate yard signs and metal yard signs.

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