A Guide to Hassle Free Bulk Catalog Printing

May 17, 2012 by  Filed under: Marketing 

When you are bulk catalog printing you’ve got a lot of time and effort invested in the project, not to mention money. Things can and do go wrong, but often this is the result of poor planning or unrealistic expectations. By taking a systematic and measured approach to the task, you can ensure that your next bulk catalog printing project is indeed free from hassle.

Allow Enough Time for Delivery

You’ll know only too well how long it’s taken you to gather together all the information and photographs for your catalog. It’s a complicated process and requires patience and attention to detail. But it’s important that you stick to the timescale that’s been agreed with your printer for submission of your files. If you run over this, it’s going to have an impact on how your printer has scheduled the work, and may mean that your project’s completion is delayed. Additionally, make sure you’re fully aware of the turn round time your printer needs to get your finished catalogs back to you. Very quick turn rounds can be achieved, but obviously it’s going to cost more.

If you’re working to a very low budget, it’s possible to make significant savings by using a printing company that outsources work to international suppliers. This may mean a longer wait for your catalogs to be shipped back, but if you’re well organized and factor in sufficient lead time, this shouldn’t cause a problem for you.

The Importance of Being Accurate

Errors in your catalog copy can easily slip through the net, and the case for thorough proofreading cannot be emphasized strongly enough. Spelling, grammar and punctuation must all be checked and checked again. This is best done by someone other than the person who has written the copy.

Printer’s Proofs Are Essential

It’s tempting to dispense with ordering a printer’s proof of your catalog in order to make a saving, but this is your last chance to make sure everything is exactly as you would like it to be. If your budget is really stretched, low resolution proofs are much cheaper.

Listen to the Experts

A close working relationship with your printing company will pay huge dividends. After all they are the experts and do this sort of thing every day. Listen to their tips and ideas, and if they make a suggestion to improve your bulk catalog printing give it serious consideration.

Lesley Carr writes about the ways in which businesses can get better value and better effectiveness from printed marketing and packaging material. To see how your business can save money on top quality printing contact http://www.printninja.com/ the online printing company that combines all-American customer service with high quality, low cost color printing fulfilled in China.

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