A Brief Background on Signs

July 17, 2011 by  Filed under: Marketing 

Signs are used for a variety of different reasons and when you take advantage of them properly, you might be surprised with exactly what can take place. Understanding what goes into designing the signs can also make a large difference in what you can expect to see on your end. Here are a few of the more popular reasons why people have signs designed and what you can do to make yours stand out in a crowd.

One of the most popular reasons why signs are used is for advertising purposes. Businesses have been using signs both in their stores and outside of their location for years to attract attention to what they have to offer. Perhaps it is that you are a new business and want to make sure that people know that you’re in the area. If you have the sign in the location where it is going to be highly visible, this will make it much more likely that people are going to see what you have to offer. If you already have a steady stream of traffic into your business, such as if you own a retail location, you can use signs to direct individuals to some of the conveniences that you offer.

Of course, businesses are only one aspect of why you may use signs, and another popular use is to give people some type of direction. We all are able to take advantage of this on a daily basis, being directed, not only for convenience but at times, for our safety as well. In some cases, you are really going to want to make these stand out so that they are easy to identify, but at other times, you will want to have them blend into your surroundings. Having a sign blend in is an option that may be considering if you are putting a directory of offices in the building.

Many people that would like to have signs designed are unsure of where they should start. Businesses will often include their logo or slogan on the sign to increase brand awareness. If you have arrived at that position and are still wondering what to do, it could be to your benefit to look through a portfolio of signs and see what others have done who needed a similar message to yours announced. These can easily be found online and can provide you with many ideas to help get you started.

One other thing that may benefit you is considering the length of time that somebody has to look at your message. If you’re going to be putting the sign in an area where people are only going to be able to glance at it momentarily, such as if it were along the roadside, you would not want to have a lengthy message as it would probably be lost to the reader. Be sure to get your point across and do what is necessary to make them take action, be it visiting your website or picking up the phone and giving you a call.

Ronald Hutcheson is the author of this article and understands how a well-designed custom sign in a business lobby can stand apart from ordinary indoor signs.

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