5 Techniques To Market Your Startup

June 30, 2012 by  Filed under: Marketing 

To survive in the existing highly competitive business world it is very important for a startup company to use outstanding marketing strategies. Here are five awesome marketing techniques to market a startup business.

  1. Choose a local market: To initially make a buzz about the product it is best to choose the local market you are well aware of. This will help to spread the word easily among friends, build good relationships with them and to pass the information easily. Search for people who can help you in marketing the product, meet them face to face and talk about the product in detail. This would reduce marketing efforts on your side over the time. If you are taking the help of locals in marketing the business then ensure they get the exact information.
  2. Create your own brand image: For a startup business to succeed it is very important to create its own brand image. Marketing strategy should build trust towards the product. The product you sell may not be totally unique but it should be best among other similar products.
  3. Start a company blog: Having company blog is a great way to make your presence online. A company blog is better than personal blog as it represents the voice of the company as a whole. By keeping the blog updated with latest information about the business such as promos, latest product releases, future events etc. you can drag customer attention. You can also consider posting interesting and useful information on latest events happening in the community to attract customer attention. If the customer finds the info useful and interesting they would definitely love to take a look at the product.
  4. Making use of video: The picture we show definitely grabs attention than the words we speak. Many companies are making use of online video sites such as YouTube to market their products. Create a wonderful, interesting and easy to understand video to narrate the business and get ready to receive numerous visitors to your site in less than a month or so. The power of video is amazing and is one the best marketing strategies for startup to make a buzz within short time.
  5. Conducting competitions or contests: Consider organizing competitions or contests once in a week or month and announce attractive gifts to the winner. This way you will have numerous participants who talk about the product. To make it even more powerful marketing strategy use a company product or offer discount on your services as a gift for the winner.

Implement these marketing strategies in a planned manner and your startup will definitely succeed in no time.

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