5 Reasons Not To Do Social Media Marketing

June 26, 2012 by  Filed under: Marketing 

Social media marketing works. Do not take this wrong but, social marketing does not work for everyone. Here are 5 Reasons Why Social Media Marketing Is Not Right For You.

#1 – You believe that social media just for kids and has no value. One million plus business-professional groups are on Linkedin, over 800,000,000 (millions) users worldwide on Facebook, millions more companies worldwide use twitter and other social platforms. Could they all be wrong? Social media marketing is a good step to tell us who you are and why we need you. Do not sell yourself on you. Sell us on you!

#2 – You don’t have at least 1 hour a day to spend on social media and marketing. Social marketing takes time, a lot of it, and an effort. If you can’t dedicate time everyday consistently, it won’t work. If your priority is to run your business I suggest you hire a proven web marketing consultant to run your campaigns for you.

#3 – Your writing skills resemble graffiti. If you can’t write and deliver relevant content (or hire a ghostwriter to write for you), you will not do well with this type of social outreach. Social means attracting an audience with interesting, timely and engaging writings.

#4 – Your last website update was 2005. Social marketing comes last so job #1 is to build out your social marketing infrastructure after you know what your business is and who your market is. If you don’t have a site that many (exclude yourself) will find valuable, affordable products and services we all need, a formal business plan that displays credibility, then you need to step back and focus on the basics of – why am I in business. Web marketing comes last.

#5 – You have no clue on how to use social media sites. There are more social media sites on the web then you can possibly squeeze out all the usefulness. Start simple and use the most popular – LinkedIn (Professionals), Facebook (the entire world), Twitter (highlight your brand). Before you release your social marketing monster learn to use the media tools personally. General Motors (GM) spent $10 million in 2011 on Facebook advertising. They went public not long ago announcing they have no idea if their Facebook campaigns can be tied to a single vehicle sale.

So what happened with the small business owner needing help with his business? I discouraged him from using social media and web marketing for the moment. Why? The 5 reasons above fit his profile. Traditional face-to-face and direct mail campaigns will best suite the goals to grow his business.

Always talk with a business consultant about marketing and growth ideas for your company. Make sure you have in place progress points and can tie social marketing activities to some type of return. Like General Motors (GM) you can spend lots of time and money on marketing and advertising with no returns to show for your efforts.

Author: Keith Nunnery, Board Member for MainStreetChamber Charlotte, President of Acuity Information Systems – http://www.acuityinfosys.com

About Keith Nunnery: Mr. Nunnery is a 17yr business and IT consultant and certified Marketing Professional by HubSpot. The explosion of web based marketing has opened up a new frontier of rules for business marketing. Mr. Nunnery is assisting small businesses owners and under-developed businesses focus their web-based marketing campaigns that will provide immediate and long-term results. Contact Mr. Nunnery through his Linkedin network – http://www.linkedin.com/in/keithnunnery

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