5 Great Ways Roofers Can Use Yard Signs

August 25, 2011 by  Filed under: Marketing 

For businesses such as roofing companies, yard signs can be an effective way to show off your quality work and attract new customers. Rather than distracting potential customers with flashy commercials or even expensive billboards, a well-designed yard sign shows confidence in your work, authority in your industry, and above all, professionalism. Here are a few of the great ways to use lawn signs for your roofing company:

  1. Safety– The #1 priority in the roofing industry should be safety, both for your employees and your clients. Use signs around your job site to let people know of work zones, hard hat areas, etc. In addition, feature your safety measures on all of your more sales-related yard signs, letting potential customers know that you take your work seriously and stand behind it at all times.
  2. Work-in-Progress– While you are currently working on a roof, display signs that advertise your business and let others in the area know about you. You never know when you’ll encounter a potential client, so the more signs you display around town, the greater the chances are that you’ll come across someone who needs your services.
  3. Completed Job– Once you’ve finished a particular job, display a sign in front of the home or building letting others know who did such great work. You’ll want to have permission from the home- or business owner first, of course, but they’ll generally be happy to return the favor since you did such good work on their roof. They may even tell their friends about you!
  4. Post-Storm Advertising– After a large thunder or hailstorm, many homeowners will be looking for roofers to fix blown-off shingles, tree damage, or even something more serious like a collapsed roof. Make sure you have a stockpile of yard signs, commonly called “bandit signs” to place around town letting potential customers know who to call to fix their roof quickly. You never know when a storm will come, so always be prepared.
  5. Office Identification– If your business has an actual storefront, a yard sign is a great way to identify it. Use a thick metal sign that shows sturdiness and long-lasting durability (which inspires confidence in your customer). This sign should reflect the look and feel of your company, so use brand colors, your slogan, etc.

The great thing about signs is that for the most part you only have to buy them once, whereas with typical advertising mediums you have a monthly or annual contract to renew. Let signs do most of the advertising for your business, and occasionally supplement with an off-site push.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of custom signs. In his articles, he covers tips and techniques for the effective use of window signs, yard signs, and car signs.

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