5 Great Ways Retailers Can Use Yard Signs

August 20, 2011 by  Filed under: Marketing 

Retailers use a variety of tools and tactics to reach new customers, and yard signs are one such option. The advantage of yard signs is that they are inexpensive, more-or-less repositionable, and very visible. Here are some of the many ways you, as a retailer, can use yard signage to drive traffic into your store.

  1. Sale Promotion-The biggest draw for shoppers is of course, a sale. Using lawn signs to promote your sale is a good idea because they can be placed all around your storefront and even your shopping center to create a sense of excitement and urgency. You want to convince shoppers to get in soon to check out your great deals, so make sure to list some of your best offers, as well as a deadline, on your signs.
  2. New Merchandise-When the season’s new merchandise has arrived in your store, you’ll need to let customers know. Again, lawn signs around your store and around town get the attention of both your loyal customers and prospective new ones. Include pictures of your new merchandise, especially if the product has been anticipated for awhile. Use signs to build buzz for your store and your new products.
  3. Holiday Specials-Retailers make the most of the holidays, as these are times when customers have more discretionary income and are looking to give gifts. Use signs to show your holiday spirit and feature your great specials. A well-designed holiday sign can be used over and over-just store it carefully during the year.
  4. Coming Soon-When your store is preparing for its Grand Opening, use signs to get the attention of shoppers in the area. They’ll already be curious about what’s coming, so list your store’s name and the date you open on signs displayed around the store that’s being built or remodeled. This will get your future shoppers talking about and anticipating opening day. When that day finally comes, you’ll have a line at the door!
  5. Off-Site Directionals-For a business that is in a hard-to-find location, lawn signs can be helpful for directing customers. Place them strategically throughout your shopping center or down the road from your store. Just make sure to have approval from the appropriate parties before displaying your signs.

In a tough economy, retailers are doing whatever it takes to bring in customers and increase sales. Ordering custom yard signs can be very helpful for your business, and they’re actually very-affordable as well. Corrugated plastic is the most-economical choice, but it won’t last as long as a metal sign, which is more-expensive but also more-durable.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of retail signs and custom yard signs. In his articles, he covers tips and techniques for the effective use of political yard signs, real estate yard signs and metal yard signs.

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