5 Great Ways Cleaning Services Can Use Yard Signs

August 27, 2011 by  Filed under: Marketing 

As a cleaning company, it’s important that you sell the professionalism and efficiency of your employees. Price is important as well, but what’s most-crucial for most clients is that you get the job done right. What better way to convey this message than by using yard signs? This is a targeted advertising medium that displays a clear message to a focused audience. Here are some great ideas for using lawn signs for your cleaning service.

  1. Special Deals– Promotions are a very effective way to gain new clients, so make sure your signage reflects a current special or package that you offer. Using these yard signs around your storefront or even around town generates attention and buzz for your business. Target large potential clients and make sure to advertise heavily around their buildings.
  2. On the Jobsite– While your cleaning crew is working on a building or even a home, place a yard sign out front to let the neighbors know. The goal is to show them how quickly and professionally you work, which will ideally make them call you to clean their own home or business. If you don’t draw attention to your work, however, it may go unnoticed (it’s much easier to notice a mess than to notice the lack of clutter).
  3. Holiday Pushes– Holidays are a busy, hectic time for everyone, so market your business as a “convenience provider” during this time. Whether you’re cleaning up after a business’s holiday party or assisting with a family’s holiday decorations, you want your business to seem valuable and useful. Create fun, holiday-themed lawn signs to place in front of your business and attract new customers. These can be reused every year if you store them safely.
  4. Large Events– Target large events like concerts, fairs, conventions, and sports games as a potential opportunity for business. Consider “sponsoring” the event by offering your services free-of-charge. By reaching out to this market, you can sometimes advertise using yard signs while your team is cleaning the venue. This builds awareness for your business and generates a positive reputation in the community.
  5. Build Brand Recognition– At the very least, yard signs are beneficial because they build recognition for your brand. Create a logo, slogan, and brand colors to use on all of your advertising, from print media to your fleet vehicles, all the way down to the signs you display in front of your office. When customers see consistency, they register your business more-quickly.

Always make sure you’re spending your money wisely. For temporary signs, use something affordable like corrugated plastic, whereas if you’re placing a sign in front of your office that you’d like to display permanently, choose something longer-lasting like a plywood or metal sign.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of retail signs and yard signs. In his articles, he covers tips and techniques for the effective use of political yard signs, real estate yard signs and metal yard signs.

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