4 Keys to Running a Successful Google AdWord Campaign

May 16, 2012 by  Filed under: Advertising 

Running a Google AdWords campaign for your business can be a great decision that brings in a lot of revenue. In order for that to be the case, you have to spend a lot of time thinking about your business and what your potential customers are searching for online. Take time to talk to you customers and figure out how they find your company online. If you can figure this out, you can tailor your AdWords campaign appropriately to ensure it is optimized for success. This article will go through four keys to running a successful AdWords campaign. If you follow this advice, you should be able to run a profitable campaign.

Keyword Research

Figure out what your potential customers are searching before you get started. You should not just focus on general keywords but rather get very specific keywords that are very targeted towards your business/product. Base your determinations off of the competition and search volume of the keyword, as well as the relevancy. You should then determine if you want to do a broad, phrase, or exact match. I would suggest doing a phrase match, as a broad match will contain too many unrelated keywords and an exact match is probably too narrow.

Different Ad Copy

You should create a few different versions of ads for each ad group. Then you can test which ads have the highest click-through rate and which ones ultimately produce the highest number of conversions. Even if you think a certain ad is the best possible ad you could make, you should still test other variations of it to make sure your ads can’t perform even better.

Great Landing Pages

You need to make your landing pages relevant to the ads that users came from. This might require you to make multiple landing pages if you have pretty different ad groups. You should test out different versions of landing pages as well to make sure you use the one that converts customers the best.

Great Bidding

You should constantly be monitoring the performance of your campaign and adjusting your bidding accordingly. If a certain keyword has a really great click-through rate, low bounce rate, and high conversion rate, you should increase the bidding to make those stats be even better. The idea is you want the money spent on your campaign to go to the most optimized sources. This can be done by altering and updating your bidding on a regular basis.

Daniel Park is a PPC expert and is the author of the blogs http://itsalesgeneration.blogspot.com and http://itmarketingandsales.wordpress.com

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