3 Easy Ways to Strengthen Your Online Brand Identity

January 31, 2010 by  Filed under: Branding 

Brand identity is extremely important for a company’s survival, growth and overall longevity. Customers want to shop from or use the services of a company they can trust due to the satisfaction they have shown and their track record. Consumer confidence is key. Once you have established a brand identity and have a complete concept of how you are perceived by the public your work still isn’t done. In fact, it’s never done. To remain competitive online you have to continue to strengthen your brand identity so you won’t be forgotten or outsold and overshadowed by another retailer or service provider.

Connect on social networks

Social networking isn’t just for personal contacts and relationships anymore, millions are using these networks for work as well. Businesses can create pages which people can then become “fans” of. This gives a brand a forum to reach potential customers on a personal level. They can have a unique experience with the brand online and turn to it whenever they please. These networks allow a brand to experiment with new concepts, ask for feedback from consumers and of course, promote their product or service. Creating individual pages and networks for each brand allows consumers to show off their lifestyle to others as well. By displaying pages you’re a fan of other people can see what you’re into, the products you use and what you like to do as brand identity can translate into personal identity as well. Then personal referrals turn into business sales for you because one person tells their friend and they tell someone and so on.

Offer incentives and rewards

The power of personal referrals is incredible. Offer an incentive that customers get a percentage of sales back in the form of credit, points or free gifts and hundreds upon thousands of people will be motivated enough to send the information to their friends and family in hopes of earning enough points, credits or other rewards to get free items. Discounts, promotions and incentives are great selling points to get new customers in to try your product. Rewards programs keep the customers you have from trying something else when your competitors offer new discounts and freebies. The better your incentives and rewards programs the more customers you’ll be able to secure for the long run and the stronger your brand identity will become because you’ll have gained credibility from your following.

Google ads

Advertising will always help strengthen your online brand identity because it will remind consumers first that you exist, second that you’re a trustworthy and viable company and third that you’re the best. The more that your brand name is seen the more people will begin to associate it with being the best. Using Google Ads is easy and the most reliable and popular form of advertising online. Your ads will be displayed on various websites which you can target based on your product demographics base. The more you want your ads seen the more ads you pay to have shown, simple and easy.

Roy Sencio is an online marketing consultant based in the San Francisco Bay Area, who advises on online branding and search engine reputation management. Visit his blog now and get a free guide to using Twitter.

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