3 Design Tips for Your Every Door Direct Mail Flyers

August 12, 2011 by  Filed under: Advertising 

Every Door Direct Mail™ (EDDM) is a popular service from the United States Postal Service that makes delivering flyers to local homes easier and more affordable than ever before. In the past, planning a direct mail campaign resulted in headaches and major expenses, but now you can do everything online in less than 10 minutes.

The service lets small business owners (contractors, pizza shops, medical practices, etc) target local households and businesses based on their geographical location. You no longer needs to mail to an entire Zip Code or waste money mailing to “bad areas.” In fact, now you can select your distribution areas down to the carrier route level (similar to neighborhoods). This level of control helps you target the best prospects and increase your ROI – all while spending less than ever before on a turnkey direct mail campaign.

Depending on your type of business, and your marketing message, you can mail flyers, brochures, postcards, and even takeout menus with coupons. But when it comes to designing Every Door Direct Mail™ materials, you should follow a few key best practices.

3 Tips for EDDM Flyers:

  • The bigger the better- flyers that are big and bold catch the eye of the consumer and stand apart from letters, envelopes, and other mailpieces that deliver to homes every day. Also, larger flyers provide more space for you to include coupons or promotional offers in addition to text and images.
  • Colorful and vibrant designs always generate a higher response rate. Think about it, would you rather see an image of a delicious pizza in full-color or black and white? It’s a no-brainer! Images sell.
  • Keep it simple, highlight the benefits and offers. When it comes to designing EDDM flyers, your best offers should be immediately visible and easy to digest. Don’t overwhelm the reader or provide them with too much information. If you have a great coupon or special offer, build the design around it. This way your information will catch the consumer’s eye faster and increase your chance to convert them into a sale.

By following these 3 simple design tips, your Every Door Direct Mail™ campaign will look better, stand out more, and perform better when you add up the sales numbers. Always choose an EDDM provider that can assist you with the design, printing, and mailing service needed to make your marketing a success.

Good luck and happy marketing!

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

Copyright© 2010 Taradel, LLC. All rights reserved.

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