An Introduction to Inbound Marketing

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Inbound marketing refers to marketing strategies aimed to draw in consumers to a product or service. Its primary aim is to ensure potential customers will find a product or service line easily. Processes for this method vary, depending on the marketing firm. The general idea, however, remains the (read on...)



What Are the Top Services in Outsourced Lead Generation Worthy of Your Investment?

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Most professional services companies get outside assistance to keep their online marketing endeavors running. And if these said firms are spending money for their outsourced lead generation, what precise tasks are they paying for? For sales and marketing companies, they are well aware of what (read on...)

5 Branding Tips for Entrepreneurs and Start-Ups

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

A strong brand is important in this day and age of constant advertising everywhere we turn. Having a strong brand would ensure that your ideal customers think of you as the best provider before anyone else in your industry or niche. If you’re a solopreneur, start-up or entrepreneur and you (read on...)

Marketing Strategy Plan: Do You Make These Mistakes When Defining Your Target Audience

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

A lot of business owners make the mistake of not choosing the right target audience when planning a marketing strategy. It is important to know that choosing the right target market will certainly make a lot of difference in the success (or failure) of your business. When coming up with a (read on...)

Getting a Top Email Marketing Campaign

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Many businesses today depend upon the Internet in order to drive new customers to their services. This is true of those that ship physical items to their customers as well as the local companies that are interested in offering a service to their clients. Of course, there are going to be (read on...)

Business Cards As a Marketing Tool – Are They Still Effective?

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Recent research conducted by Pew Internet found that 92% of Americans use email and 65% use search and social media. Statistics that confirm the need for online marketing strategy includes traditionally focused e-marketing techniques, and testing new methods to improve response. Many companies (read on...)

Top 10 Eco Giveaways – Promo Gift Items for Promotional Giveaways

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Promotional products are a time-tested way to keep your marketing message or logo in front of prospective customers. The promo gift can be a popular and affordable marketing tool for trade shows, corporate events and promotional mailings. Here are 10 of the top Eco Promo Gift items for your (read on...)

Why Info Products Business Is One Of The Greatest Business Opportunities Today

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Information products mean everything from documents, reports, electronic books, videos, training programs, coaching, courses and all other related ones. If you think of following this route you need to assess yourself first and see what market niche you can tap in. Of course, it will be extremely (read on...)

Accelerating Sales: 3 Ways to Speed Your Deals to Close Faster

April 27, 2012 by  | Leave a Comment Filed under: Sales 

If you’re like most sales professionals, customers take their sweet time to place orders. Even though they clearly have a need, it seems that it takes awhile for them to pull the trigger on the deal. Read on to learn three ways that you can accelerate your sales, speeding deals to close (read on...)

Help – How Do I Sell My Books?

April 27, 2012 by  | Leave a Comment Filed under: Sales 

As a publisher, I’m often hearing authors say, “Help me sell my books… please!” They want more! What they mean is, “I made a great book, I believe in it, I just don’t know how to sell it.” That is, no doubt, the Million Dollar question! Every author wants (read on...)

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