Stop Selling Your Products!

Before you categorize me as an idiot, please read on. What is common practice in B2B sales? The sales person meets with the prospect and before you know it he starts throwing around brochures or he fires up good old PowerPoint and let that do the ‘talking’. In other words, the (read on...)

Adele’s Sales Closing Tip

Did you watch the Grammy’s? They were on a few weeks back. And boy oh boy… Pop-star Adele cleaned house with her album 21. Last I counted, she snagged a whopping 6 Grammys which I believe puts her alongside other female artists like Aretha Franklin… Alicia Keys… and Alison (read on...)

Face-To-Face Selling – Let’s Get Vocal About It!

Face-to-face communication often involves selling; face-to-face selling always involves communication. Even outside the sales presentation environment, it is no secret that the ability to convincingly communicate one-on-one is a bonus. In career terms, it can be the tie-breaker between employees (read on...)

Sales: How To Close A Sale Using A Value Proposition

Closing a sale is not secret, black magic voodoo that certain, select, very gifted people are able to do. Closing is the end result of a process. This process is the engagement of the salesman and customer. Closing a sale is the offering of a value proposition that you’re competitor (read on...)

Why Your Business Website Doesn’t Bring You Customers

The simple fact is that the majority of websites do not bring additional revenue for businesses. That is not to say that they are useless. A professional website will at least reinforce the impression that a business is reputable and there to stay. To that end a business website is pretty much (read on...)

The Importance of High Quality Leads for Your Business and How to Get Them

High quality leads will determine many things in your business some things which may be affected are listed below; The morale of your sales team The lead to sale ratio The costs verses profits The productivity of your team The number of conversions The loyalty of your staff The drive to succeed (read on...)

How to Find Your Marketing Power Zone

Have you ever noticed on some treadmills that there is a setting called the “fat burning” zone? Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime “fat burning” zone. Which is obviously (read on...)

First Steps in Small Business Marketing

There are a few basic rules you must follow if you want to market successfully. You must be a trustworthy company. You must be a better company than other companies in some way. You must know who your customers are or will be. You must put your business’s name out in places where those (read on...)

How to Get Your Mobile Marketing on Target

If you are smart about it the decision to launch a mobile marketing campaign can bring great success to your business. To get the best results from your campaign it requires that you do your research. Because like anything worthwhile you may start to wonder when you will make some money. The (read on...)

6 Principles of Social Media Marketing

Social Media marketing has definitely gained its popularity over the past few years. More online establishments are now using this marketing strategy to grow there presence online. A classic example of is how Hotmail massively increased there number of subscribers. This is how Hotmail used Social (read on...)