Lost in Translation: Top Five Marketing Translation Errors

December 30, 2011 by  | Leave a Comment Filed under: Sales 

When companies decide to launch a product or service into a new market there are a whole host of factors they need to weigh up. A couple which may seem fairly insignificant are translation and localisation. If errors are made when a product name, motto or strapline is translated, the results can (read on...)



Equip A Sales Team With iPads And Close New Clients Faster

December 30, 2011 by  | Leave a Comment Filed under: Sales 

If you’re seeking a way to improve your sales team that’s servicing referrals from a joint venture marketing partner and want to increase their productivity while meeting with new clients than consider equipping them with an Apple iPad. The iPad will allow your sales team members to (read on...)

C-Level Relationship Selling – 4 Style Checks to Exude Trust and Believability

December 30, 2011 by  | Leave a Comment Filed under: Sales 

Most people approach a prospect or a customer in their usual style/manner and expect that person to like them or at least effectively interact with them. This works if their style gels with the other person’s style. But if it doesn’t, it sets up a barrier to trust and believability. (read on...)

10 Tips For a Successful Company Event

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

Organizing a company event is a big responsibility, and it can also be a stressful time. You may be confused as to what exactly you need to do and what you need to make it an exceptional event. Should you be concerned about t-shirt printing, food, and themes or should you put all of your effort (read on...)

More Than Trade Shows: Other Places To Use Your Trade Show Exhibits

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

Whether you use banner stands or other types of portable displays at your marketing events, you might be wondering what to do with the exhibits after it’s time to go back to the office. Businesses that own their exhibits and simply pack them up and move them back into storage are missing (read on...)

After You Take Your Trade Show Booths Home: Different Ways To Follow Up On Leads

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

Whether you’ve used a trade show booth rental service or have your own trade show booths to use, the work is just beginning after you’ve packed up everything and gone home. While many companies believe that the hard part is over once the expo is over, that’s not the case at all. (read on...)

Avoiding Common Shipping Mishaps: Helping Your Trade Show Display Survive The Trip

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

It can be nearly impossible to plan for a perfect event. If you’re taking your company’s trade show displays to a marketing event, there are a number of things that can go wrong, even despite your best efforts at planning. However, if you take a few simple steps, you can help reduce (read on...)

What Do Apple And Zappos Shoes Have In Common? It Isn’t Leadership Personalities, That’s For Sure

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

We are doing a lot of commuting these days, so we’re listening to business books downloaded on Amazon. We heard Steve Job’s biography. Next, we heard Tony Hsieh, founder of Zappos Shoes. What they have in common may surprise you, and it may add some Zap-Core to your (read on...)

The New QR Codes

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

In today’s fast-moving society, people are commonly wondering how long new technology will be around before it will be replaced with something bigger and better. This is showing up in the mobile industry, and the subject is QR technology. Will this technology simply pass away and be (read on...)

Flyer Printing – The Pros and Cons of Utilizing Flyers

December 30, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to business, there is no arguing about the importance of marketing. With marketing, not only are you reaching out to your target market but it also gives you an edge over your competitors. So before you can hope for your business to succeed, you will require a sound marketing (read on...)

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