Pitfalls of Poor Field Marketing

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

There are a number of different approaches to and varieties of field marketing. Many of these have their own unique set of advantages and disadvantages. Unfortunately, if you jump into a field marketing campaign without the appropriate forethought, you may find your business wasting (read on...)



How to Create Programs

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

Here’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always (read on...)

Packaging Research Highlights the Role of Emotions in Consumer Behaviour

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

Consumer behaviour is notoriously erratic, but if you develop the skill to perceive its underlying logic, this could significantly improve the sales of your product. It is sometimes difficult to explain consumer behaviour from the perspective of strict market research, because the premise that (read on...)

Marketing Problems Reach Across Channels

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

The way people communicate has really evolved. Consumers have the upper hand nowadays, as they are smarter, more technologically savvy, and they have better control of what they choose to read and view. Marketers have their work cut out for them since they really need to understand today’s (read on...)

Do Promotional Products "Work?"

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

Linda, the marketing director for Quality Care Nursing Home, sits by her desk, wondering what to do for her next marketing campaign. She deliberates between handing out brochures depicting the virtues of the nursing home or giving out imprinted items with the facility’s logo on it at the (read on...)

Direct Sellers: When the Promo Takes Priority

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

Though direct selling continues to be a lucrative venture because it basically relies on word of mouth and consumer trust, the industry is becoming really fierce and competitive. As a direct seller, you’re affected by both your personal brand and your company’s brand, and to stand out (read on...)

3 Simple Facebook Marketing Tips to Keep in Mind

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

With over 750 million users globally on Facebook, Facebook marketing is a popular way to reach a wider target audience. Since Facebook marketing is totally different from any other type of marketing previously done on the Internet, it is important to learn how to use Facebook properly for (read on...)

Information on Free Text Messaging Online and SMS Marketing Option

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

Since all of us carry mobile phones, sending SMS regularly and having conversations through it still costs us some precious greens! Hence it’s always a wise to have an alternative free text message option. As a matter of fact, it is available to us via the internet. We could easily keep in (read on...)

5 Tips for How to Make Your Small Business Stand Out From Competition

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

When economic times are tough, it is more important than ever to take actions that will allow your small business to stand out from its competitors. Here are five tips to help set any small business apart: 1. Focus in on your target market When it comes to your ideal customer base, the more (read on...)

Do You Know The 5 P’s To ‘Positioning’ And Owning Your Value?

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

The word ‘positioning’ is one that we hear a lot and that, when push-comes-to-shove, few people really are able to define. I define positioning, in everyday language, as putting things in the right place for people. In a place that’s useful for them and, at the same time, is (read on...)

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