Changing The Way You Run Your Company’s Trade Show Displays

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

If you’re feeling like you are running on auto-pilot whenever you take your company’s trade show exhibits to an event, consider making a few changes. Changes don’t have to be major to be effective. Instead, consider finding new events to attend, shaking up your staffing by (read on...)



Yard Sign Materials Spotlight: Aluminum

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

Aluminum is a popular yard sign material because of its versatility. It’s a great balance between the long-lasting durability of a metal signage and the overall user-friendliness of corrugated plastic. It’s often used for real estate signs, parking signs, security signs, etc. Here are (read on...)

Living In the Moment: Zeitgeist Awareness In the Age of QR Codes and Social Media

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

I can’t imagine what it must have been like to live through the industrial revolution or the birth and then mainstreaming of rock ‘n roll music or during the Civil Rights Movement. To Gen Xers, Yers and whatever today’s twenty-somethings are called, these are Zeitgeist moments (read on...)

Virtual Assistants: 10 Marketing Myths to Kick to the Curb

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

When you think about marketing your Virtual Assisting business, are you excited and energized, or do you feel a sense of impending doom? Many business owners know they need to do marketing, yet the thought of promoting themselves can be uncomfortable… and even scary. If you’re ready (read on...)

Treat Them Like Gold

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

The importance of treating customers like the gold they are cannot be overstated. Attracting new ones today can be extremely challenging. It is an understatement to refer to today’s business conditions as challenging. For most businesses conditions are downright brutal. If demand is growing (read on...)

The Most Common Mistakes When Setting Up Trade Show Booths

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

Having a great product or service is only fifty percent of business, and it’s only about five percent of the trade show scene. A good trade show display can be built on anything, and a bad trade show display can be built on anything. The trade show booths that bring people in are well (read on...)

Yard Signs Case Study: The LawnScapers

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

Company History Founded in 2006 by brothers Chris and Evan Lewis, The LawnScapers is a full-service lawn care company, offering both lawn maintenance and landscaping packages to the citizens of Greenville, South Carolina. Shortly after graduating from college, the twin brothers teamed up to form (read on...)

Attracting Prospects to Your Booth the Easy Way

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

You know that old story about the wind and the sun making a bet? The wind tells the sun that he can get a man’s coat off of him and tries blowing against him fiercely. The man just clutches his coat more tightly. He tries raining and snowing on him, and the man cinches his belt and opens (read on...)

Four Tips for Building a Great Community Around Your Brand

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

Business owners can gain a lot of advantages by building a community around their brands. But what exactly is a brand community? It is basically a group of people who share an interest about a brand, who are enthusiastic about talking and discussing the brand, and who usually want to improve the (read on...)

Short Cuts to Sales Success

August 31, 2011 by  | Leave a Comment Filed under: Sales 

It’s almost time to seed the lawn again at my home. I love this time of year because I get to scalp the grass down to practically nothing. It is a fast job because I don’t have to bag it, and can make a big mess if I want to. It does usually take two runs with the mower to get it to (read on...)

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