Creating Perceived Value Vs Selling

July 31, 2011 by  | Leave a Comment Filed under: Sales 

No one likes to be sold. Establishing a successful relationship with your sales prospects isn’t about you and your company. It’s about understanding them and using that understanding to provide them with genuine value. I recently attended a conference in New York for members of The (read on...)



Pressure – Good for Diamonds, Not Selling

July 31, 2011 by  | Leave a Comment Filed under: Sales 

We all have learned that under tremendous pressure, and over more than 1 billion years, coal can turn into diamonds. Coal also gets put into stockings of those who are bad. I’m not sure what all of that means, but I guess the message here is that a lump of coal could turn into a diamond, if (read on...)

How-To Install One-Way Vision

July 31, 2011 by  | Leave a Comment Filed under: Marketing 

Perforated vinyl, or one way vision, is one of the easiest long-term window signs to apply. Perfect for DIY installation, the material is 60% perforated decreasing the changes for air bubbles and helping for a smoother installation. The perforated material is designed to effortlessly release air (read on...)

Unique Ways to Promote Your Massage Parlor

July 31, 2011 by  | Leave a Comment Filed under: Marketing 

Massage parlor advertising can sometimes be difficult, as it requires a constant presence to be effective. When customers hear your message, they may not need you right then, but two months later when they need (or want) a massage, your message still needs to be present for customers to think of (read on...)

Marketing – Seven Key Factors to Attracting and Closing Sales With Your Target Market

July 31, 2011 by  | Leave a Comment Filed under: Marketing 

Don’t make the mistake of believing that just because you offer your services, you’ll automatically attract clients and close sales with them. It’s critical to understand a few key factors that can make the difference between your business barely scraping by, and having a (read on...)

Sales Women Versus Sales Men – Empathy and Ego-Drive

July 31, 2011 by  | Leave a Comment Filed under: Sales 

I recently bought the book entitled “Harvard Business Review on Sales and Selling”. I just read the chapter called “What Makes a Good Salesman” by David Mayer and Herbert M. Greenberg. The authors advocate that great salesmen have both empathy and ego drive. The authors (read on...)

Professional Telemarketers – The People Behind Successful Telemarketing Companies

July 31, 2011 by  | Leave a Comment Filed under: Marketing 

If you’ve been around the US for such a long time now, maybe you’ve heard about telemarketers. But the question is: who are they exactly? Telemarketers trained personnel that perform direct marketing using the telephone or other media. They talk with prospects for the purpose of (read on...)

9 Questions That Will Help You Understand Competitive Markets

July 31, 2011 by  | Leave a Comment Filed under: Marketing 

No matter what business you are in, you need to learn certain basics about your market. Online business is no different. There are also certain questions, that you need to ask yourself as an entrepreneur before you offer your products and services to your market. The first thing you need to learn (read on...)

Why Offline Marketing Is Still Important In A Digital World

July 31, 2011 by  | Leave a Comment Filed under: Marketing 

Marketing offline used to be the only kind of marketing there was. Offline marketing was done on fliers, brochures, newspaper ads, magazine ads etc. Those were just some of the old-fashioned methods of building trusting relationships, communicating with your customers, and getting the word on the (read on...)

How To Capitalize On Insurance Sales Leads: 7 Steps To Finding and Beating Your Competition

July 31, 2011 by  | Leave a Comment Filed under: Sales 

Insurance producers know that capturing insurance sales leads is an essential part of the job. What you may not know is how to capitalize on them. Find out who your competition is and beat them at their own game – that’s how. Here are seven steps to help you do that. Follow these (read on...)

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