Establishing a Brand Name for Your Company – The 5 W’s of Branding

May 31, 2011 by  | Leave a Comment Filed under: Branding 

Establishing a brand name for your company- The 5 W’s of Branding As a nation infused with consumerism, we are all exposed to branding. Many companies maintain a certain notoriety that is synonymous with quality and excellence. To that end, they become household names that we trust. Some of (read on...)



Marketing Writing – What Benefits Is Your Target Market Searching For?

May 31, 2011 by  | Leave a Comment Filed under: Marketing 

As you work on your marketing writing, it’s important to let potential clients know what benefits they will get from working with you. More importantly, you must write about the benefits that your target market is searching for. Some of these benefits will be obvious, but others are much (read on...)

Marketing Writing – Eight Ways You Can Focus Your Business Writing

May 31, 2011 by  | Leave a Comment Filed under: Marketing 

Consider focusing your marketing writing tightly on a specific niche and target market. Many business owners make the mistake of attempting to sell a “grab bag” of services that are not apparently unified around any central concept. There is no focus to the marketing writing. They (read on...)

Business Card Printing – A Short Study

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

Business card printing can be one of the most crucial things you can do to support who you are, where you come from and what your company has to offer the average consumer. Whenever you run into an old friend or create a casual conversation with a new one, custom business card printing can be (read on...)

The Difference Between an Article And An Advertisement

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

If you browse article directories you will generally see two types of articles. Informative or educational, and promotional. One is effective and helps you build your brand and sell more. One gets completely ignored. Can you guess which article gets which response? One of the issues with many (read on...)

Betty Grable, Belle Starr, Marketing, and Me

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

During the fifty odd years I worked as an international marketing consultant I met dozens of Hollywood icons but none more special than working alongside and striking up a friendship with my childhood idol Betty Grable. Here is how it happened… In April 1969, just months after opening my (read on...)

E-Newsletter Marketing – Top 10 Benefits of an Email Newsletter

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

Increasingly, marketers are turning to the e-newsletter as an effective way to promote their businesses and organizations. In fact, more than 63% of marketers report using e-newsletters (according to the Junta42 2010 Content Marketing Report), making it one of the top-two marketing tactics along (read on...)

The Ups and Downs of Forex Trading

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

If you are looking at getting into Forex trading there are a few basics that you will have to be aware of. For starters, a forex trading day refers to a day’s trade that begins at the open of market and ends at the close for the day. All transactions are dealt in for a day. Experienced (read on...)

Brochure Printing For Pizza Joints

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

Brochure printing is the perfect way to tell your community what kind of tasty eats you’ve got waiting just beyond your doors. Take-out menus, catering literature and other marketing purposes are just a few clicks away at your favorite online brochure printing outpost. Not only do they (read on...)

3 Product Launch Ideas Designed to Deliver Primo Results

May 28, 2011 by  | Leave a Comment Filed under: Marketing 

There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices for promotion may seem obvious. There’s the traditional (read on...)

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