Why Are We Unrealistic About How Long It Takes to Do Our Website Writing?

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to website writing, the biggest challenge to the project is dealing with our unrealistic notions about how long it “should” take. Have you been guilty of starting on your website writing project thinking that you should be finished by the end of the week? The end of the (read on...)



Custom Promotional Goods: Benefits, Uses and Ways to Make It Effective

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

Customers are the backbone of every business. So, it is hardly surprising that business owners will use every possible way to attract customers and ensure that they remain loyal. While luring new customers is definitely easy, it is more important to retain them. This can be achieved by building (read on...)

Affluent Market Embraces Smart Phones Tablets According to New Survey

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

About 65% of the affluent have access to one or more smart phones or tablets and another 34% have regular access to a computer according to a new Spring 2011 survey of the wealthiest 10% of US households. Only 1% of the affluent lack access to the internet. On average, 61% of the affluent own a (read on...)

The Different Types of Promotion Items to Give Away

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

Promotional items are something that some companies are still giving out. It is a way for them to try to bring in new customers. This is something that business owners should make sure that they are trying out. Many companies have moved away from giving out promotional items. They cite things (read on...)

Market Research Survey – Are We Asking the Right Questions?

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

Do-it-yourself (DIY) market research, specifically market research surveys, has become very popular during the last several years. No surprise – it provides very cheap and quick turn around research options that practically everyone can use. The DIY research option is very helpful for (read on...)

Is Marketing an Expense or an Investment?

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

There’s an old saying that 50% of a business’ marketing expense is wasted. The question is, which 50% is it? Admittedly, it can be difficult to track the success of a marketing campaign; even more so given the fact that most micro to mid-size businesses don’t set a specific (read on...)

What Different Types Of Banners Are There?

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

There’s more than one you know… Banners are a universally popular form of visual media. They can be as small as a poster or as large as a billboard but will all offer advertisers and businesses an excellent way to offer information to customers, users, visitors, (read on...)

Promotional Items: Ways Zombies Can Market A Company With Mugs

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

Promotional items are usually used as marketing tools to help companies gather brand recognition. Mugs are popular promotional products because just about everyone uses them. One unique marketing tool is giving the promotional cups or mugs to zombies. Zombies are difficult to find, but once (read on...)

What Is a Prospect Looking for Online?

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which my (read on...)

Free and Inexpensive Ways to Market a Local Business

April 30, 2011 by  | Leave a Comment Filed under: Marketing 

Start-ups can be expensive and don’t always leave a lot of money for marketing, but don’t worry. Here are some practical ways to promote a new enterprise with a minimal investment. Select combinations of old school and high tech techniques for the best results. Old School Place (read on...)

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