Marketing Writing – Write Business Materials That Resonate With Your Target Market

February 28, 2011 by  | Leave a Comment Filed under: Marketing 

A primary objective of your written business materials should be that they resonate with your exact target market. You want your target prospects to be able to clearly identify with your words and feel that what you say is directly addressed to them. Ideally, they can picture themselves in how (read on...)



Promotional Stress Toys Can Drive Your Car Hire Business To More Sales

February 28, 2011 by  | Leave a Comment Filed under: Marketing 

Car stress balls create interest in your business and keep the customers returning. As a car hire organisation you already know that you have many other companies competing in the same arena for the same customers. Whether it is the business and holiday traveler or the insurance company that (read on...)

Target Market – Use Scenarios to Illustrate Your Target Market in Your Written Business Materials

February 28, 2011 by  | Leave a Comment Filed under: Marketing 

One of the best tools you can use to clarify and define your target market to prospects is through the use of scenarios. What this means is that you include a list vignettes illustrating the potential variations of the types of problems you solve. Rather than having only one possible problem (read on...)

How Do You Treat Your Best Customer?

February 28, 2011 by  | Leave a Comment Filed under: Sales 

We’re all in sales. We sell ourselves to our bosses, colleagues, friends, and family every time we express our opinions, desires, or objections. By now, we should be experts in selling to our clients. But here’s the thing: the care and attention we show in the way we sell to our (read on...)

Promotional Umbrellas at Events and Trade Fairs – Part 2

February 28, 2011 by  | Leave a Comment Filed under: Advertising 

There are a number of advantages that promotional umbrellas have over other forms of advertising at events such as trade fairs. The most significant one is that you have a captive audience. Not only that but everyone there is after the same thing. This is the perfect scenario for corporate (read on...)

9 Distracting Thoughts That Stop Sales People From Hitting Goals

February 27, 2011 by  | Leave a Comment Filed under: Sales 

Sales professionals endure the pressure to hit revenue goals on a daily basis. There are 9 thinking patterns that cause troubles for sales reps and distract them from hitting their goals. A little training can make the difference. • People Pleasing: This is a problem if you are ‘shoulding (read on...)

Use Free Custom Postcards to Promote Your Business

February 27, 2011 by  | Leave a Comment Filed under: Marketing 

Are you looking for free custom postcards for your business? There are many printing companies to choose from out there and you can find most of them through the web. The postcards are used to show one’s gratitude to someone for so many reasons – personal or not. It is one way of (read on...)

Marketing Advices for Small Business

February 27, 2011 by  | Leave a Comment Filed under: Marketing 

A good marketing strategy is a key to a successful business. There is huge variety of different elements of marketing. People can choose from the simplest to very long term strategies, from few hundred dollars to millions. There is huge different between small business owner and giant companies (read on...)

Are You Thinking "I Need Marketing Advice?"

February 27, 2011 by  | Leave a Comment Filed under: Marketing 

When owning a business, there comes a time when you think “I need marketing advice and I need it now.” The fact is that every company, regardless of the field, needs marketing. If you do not concentrate on marketing and advertising, then potential customers can not see what you have (read on...)

Use Two-Step Marketing to Get the Most Bang for Your Marketing Buck

February 27, 2011 by  | Leave a Comment Filed under: Marketing 

Promoting seminars can be a considerable amount of work – especially when you consider that the majority of prospects will not sign up to attend your event. To maximize the results you get from your efforts, use a two-step approach to promoting your seminar. With two-step marketing, your (read on...)

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