Analyzing The Lead Management Process

November 30, 2010 by  | Leave a Comment Filed under: Management 

Lead management is an integral component of any business that strives to succeed. If you are planning to open your own business, do not neglect this aspect of your plan because this is bound to affect your sales in ways that will matter in terms of your growth. But before you can implement it, (read on...)



Corporate Culture As Myths, Stories, and Other Manifestations of Language

November 30, 2010 by  | Leave a Comment Filed under: Management 

An argument for uniqueness is that each organization differs from the rest, a fact manifested in the stories created in organizations. Second, they are related to concerns about status inequality. Stories about whether the company will help an employee who has to move. Such stories are implicit (read on...)

Corporate Culture As Rites and Ceremonials

November 30, 2010 by  | Leave a Comment Filed under: Management 

Sensitivity to rites and ceremonials may help managers be more effective in their organizations.Public acknowledgment of a promotion would be such a rite. Rites of conflict reduction resolve the conflicts that inevitably arise among people or groups. The impeachment of Richard Nixon was a (read on...)

Advertising Now Has to Start "Telling" and "Listening"

November 30, 2010 by  | Leave a Comment Filed under: Marketing 

Advertising now has to go beyond “telling” people about products using mass media, and advanced upon “listening” to customers through Interactive Marketing Communication programmes together with loyalty schemes and market research. Advertising is now moving towards the (read on...)

Business Slogans That Really Drive Your Marketing

November 30, 2010 by  | Leave a Comment Filed under: Marketing 

As a small-business owner, you want to do everything you can to maximize your advertising budget. It’s not good enough to simply throw money around without having a solid plan for customer acquisition. Most marketing professionals will advise you to create and maintain a (read on...)

Identifying Organizational Culture

November 30, 2010 by  | Leave a Comment Filed under: Management 

The Ronald McDonald Center clearly illustrates the importance of community to McDonald’s. The corporate culture specialist Schein states that there are no reliably quick ways to identify the cultural assumptions of people in organizations. He recommends observing, talking to people, (read on...)

Marketing – Assess Your Business Before You Start

November 30, 2010 by  | Leave a Comment Filed under: Marketing 

To identify which strategies would propel your business, it is critical to know what stage your business is currently. There are some very effective marketing strategies for different stages of business growth and unless you know where you are you may well begin a strategy that is not effective (read on...)

Developing a "Leader"

November 30, 2010 by  | Leave a Comment Filed under: Management 

Developing leaders is a part of succession plan for any organization. And the fact is, this is very important to have the plan in place early so that the organizations can circumvent crisis at a later stage. All organizations take up leadership development activities in small steps although may (read on...)

What Every Business Needs To Include In Your Brochure

November 30, 2010 by  | Leave a Comment Filed under: Marketing 

Drawing up a brochure for your business is still one of the great, tried and true methods for pulling in new prospects and enhancing appeal with existing customers. Whether you go for a simple tri-fold brochure or a more ornate booklet layout, there are certain key elements that should always be (read on...)

Free Money Part 1 – Business Process Waste

November 30, 2010 by  | Leave a Comment Filed under: Management 

In the search for quality in a highly competitive environment companies are adopting business improvement programs such as process reengineering, 6 Sigma, lean, Baldrige, CMM, CMMI, the RUP and various customized Total Quality Management programs. In a survey of 700 quality professionals, (read on...)

Page 2 of 18012345...Last »