How to Create the Right Brand Corporate Identity

September 1, 2010 by  | Leave a Comment Filed under: Branding 

The foundation of any business is built on creating the right identity and this will show a level of interest and appeal to customers and will help you to stand out and to be recognized among other competitors. One of the basic needs for any business is to create a brand corporate identity. This (read on...)



Advertising Tips – Using the Ultimate Benefit in Your Headlines

September 1, 2010 by  | Leave a Comment Filed under: Advertising 

When it comes to advertising, it’s all about the ultimate benefit. You should strive to make your product’s ultimate benefit the main focus of any kind of advertising that you create. This ultimate benefit should be the number 1 thing that your prospect is looking for when (read on...)

Familiar Vs the Unknown!

September 1, 2010 by  | Leave a Comment Filed under: Branding 

It seems that no matter where we travel, we always end up in the same place! The familiar! You see, we gravitate to those places that are familiar to us and our experiences. Sure, we could find better places, but that would be risky and bordering on the unknown. It’s like going to (read on...)

Understanding the Effectiveness of Brand Utility Promotions

September 1, 2010 by  | Leave a Comment Filed under: Branding 

As competition continues to increase among corporations, is also the need for different businesses to find new ways to reach consumers. One of the ways in which many are focusing on reaching different individuals is through the use of brand utility. This is a way of combining advertising with the (read on...)

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