Can I Tape My Business Card to Your Wall?

January 29, 2010 by  | Leave a Comment Filed under: Branding 

Imagine going into a prospect or customer’s office and taping your business card to their wall or the corner of their desk? Chances are you’d find your yourself being escorted out of their office by security with a firm invitation not to come back…ever! Now imagine your customer (read on...)



How Can You Increase the Bottom Line For Your Clients?

January 28, 2010 by  | Leave a Comment Filed under: Marketing 

In the current business climate, one of the few things with a solid market is anything that can directly increase the bottom line for your clients. What can you market that has the greatest possibility of being of increasing your clients’ revenue? Expertise and methodology, products and (read on...)

Video Production For Your Product

January 28, 2010 by  | Leave a Comment Filed under: Advertising 

If you are looking for a video production company to get the word out about your product in Minneapolis, than choose wisely. Think as if you were a consumer. Which product would you purchase? Video commercial for your product number one: The product sounds really good from what you can hear. The (read on...)

4 Operating Principles For Successfully Managing People

January 28, 2010 by  | Leave a Comment Filed under: Management 

1. Do not confuse lack of competence with naivete. Rookie managers who’ve strayed into the sometimes mysterious territory of managing people could do themselves a big favour by realizing there are vast gaps in people’s task-specific competencies. A highly skilled programmer is not (read on...)

Coupon Usage – Are All Hispanics Alike?

January 28, 2010 by  | Leave a Comment Filed under: Marketing 

Response Magazine reported recently that free-standing insert (FSI) coupons emerged as a key component in promotional programs of many manufacturers and retailers during 2009 with more than 272 million pieces dropped. But what was the coupon redemption rate in 2009? Well, it seems many cent-off (read on...)

Archetypes Vs Stereotypes – Often Confused But Totally Different

January 28, 2010 by  | Leave a Comment Filed under: Branding 

Marketing with archetypes can seem like stereotyping to the untrained marketer. However, these two concepts are very different. Understanding these differences is vital to branding success. Stereotypes are labels pasted on by society. They might or might not apply. Say the words soccer mom and we (read on...)

The Dangers of Missing the Needs Analysis

January 28, 2010 by  | Leave a Comment Filed under: Sales 

Today we are going to look into what happens if you don’t do an analysis and when you don’t have to do one. The good thing about the needs analysis is that you learn so much about the customer. You figure out what trigger points they have, what they need and how you can help. If you (read on...)

Secrets of Digital Signage – The LCD Enclosure

January 27, 2010 by  | Leave a Comment Filed under: Advertising 

As with any new industry and innovation, implementing and using digital signage often involves a considerable amount of trial an error. The industry is still too new for any solid rules and conventions to make utilising digital signage easier. However, there are already some emerging secrets that (read on...)

4 Reasons Why Every Company Should Be Sold

January 27, 2010 by  | Leave a Comment Filed under: Management 

We’ve had a couple of interesting conversations result from last month’s article. It warned against letting fear caused by the short term economic outlook drive you into making decisions which will damage the value of your business in the long term. The reason for building long term (read on...)

Bed Shaped Stress Balls – An in Depth Look at These Popular Promotional Gifts

January 27, 2010 by  | Leave a Comment Filed under: Marketing 

There are so many stress ball shapes available for promoting your business that it is often difficult to choose the right one for your promotion. One excellent choice for many companies and organisations is the bed shaped stress toy. It is available in two sizes, single and double and it can be (read on...)

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