Promotional Products We’ll Be Laughing at in 50 Years (Or Less)

December 31, 2009 by  | Leave a Comment Filed under: Advertising 

One of my favorite articles in a promotional products industry journal is one that takes a look back at hot items from 10, 20, or even 50 years ago. Absolutely hilarious and oh so reflective of the values, styles, and habits of the day. Some shining examples are all the imprinted smoking (read on...)



Use Your Creativity to Capture Attention

December 31, 2009 by  | Leave a Comment Filed under: Advertising 

In our world of hyper-stimulation – billboards, ads on shopping carts, internet pop-ups, TV commercials, direct mail, etc. – we are all tuning out. So how do you capture the attention of potential clients? Well, I can tell you what isn’t working – traditional marketing. (read on...)

Business Success and Failure – Management Gremlins in the Top Drawer

December 31, 2009 by  | Leave a Comment Filed under: Management 

The word “gremlin” originated in Royal Air Force (RAF) aviators’ slang – the earliest recorded printed use being in a poem published in the journal Aeroplane, in Malta on April 10, 1929. The concept of gremlins responsible for sabotaging aircraft was popularised during (read on...)

The "How To" of Investment Advisor Marketing

December 31, 2009 by  | Leave a Comment Filed under: Sales 

Everyone who’s ever been in sales knows you have to market yourself first and sell your product second. The problem for many advisors is how to do just that…market themselves and a viable product. Just so everyone knows…we’re not particularly fond of the term (read on...)

Promotional Merchandise – Getting Business and Building Your Brand Image

December 31, 2009 by  | Leave a Comment Filed under: Marketing 

Making use of promotional merchandise is one of the best ways to get your company counted among the best in the business. Whether you have a company that is growing at a fast pace or a company that is still far from success, small promotional commodities are the best way to make sure you get (read on...)

Does Your Business Name Pass the Word-of-Mouth Test?

December 31, 2009 by  | Leave a Comment Filed under: Branding 

“I can recommend a good printing company,” an acquaintance told me. “They’re called New Media.” I was delighted to get a word-of-mouth recommendation but when I later came to look for the company on the internet, I couldn’t find it. In the end I gave up and (read on...)

Order Your 2010 Promotional Calendar

December 30, 2009 by  | Leave a Comment Filed under: Advertising 

You will need to get some more advertising going for your business soon. Now is the perfect time of year to order and distribute a new calendar. People need these things starting in the beginning of the year. You don’t want to wait too much longer to get this started because you will run (read on...)

How Reputation Management Utilizes Exisiting Internet Resources

December 30, 2009 by  | Leave a Comment Filed under: Management 

Reputation management offers many different services to help a company improve their damaged online reputation. Their goal is to use a variety of internet sources to generate a positive buzz for your company. One way that they do this is by utilizing already popular internet sites to save your (read on...)

Get One Over on the ‘Big Boys’ With Social Media

December 30, 2009 by  | Leave a Comment Filed under: Advertising 

Publications and communications consultancy Weber Shandwick recently revealed that Fortune 100 companies are not using social media to its full potential – if at all. And when we look a little closer, it’s easy to see why. These huge companies have shareholders, board members, and (read on...)

Versatility of CMMS Products

December 30, 2009 by  | Leave a Comment Filed under: Management 

No matter the needs of your plant, any business can appreciate the versatility of CMMS products. If your business requires preventative asset management for equipment, building costs, payroll and inventory tracking, then you need to keep a record of the values and costs of your assets. (read on...)

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