Making Managers Into Leaders – Breaking Out of the Employee Role

August 25, 2009 by  | Leave a Comment Filed under: Management 

From time to time, it becomes necessary to promote an employee into a management position. While this can be beneficial to the company in keeping down the costs of hiring a new employee, and also to the person being promoted as there are pay raises associated with increased responsibilities, (read on...)



The Digital Business Card

August 25, 2009 by  | Leave a Comment Filed under: Advertising 

I’ve never really liked business cards. I don’t know quite why, but ours has always been a stormy relationship. I either forgot to carry them or I’d get back from a trade fair with 75 of them, 2 of which were of any real use and then I’d get cold called by people I could (read on...)

How Accidental Selling Steals Your Income

August 25, 2009 by  | Leave a Comment Filed under: Sales 

No consistent sales pipeline Salespeople work in waves. They get a kick in the butt from something (debt, stress, spouse, new car, etc) and work really hard for short period. Then after some success, they slow or stop and the pipeline dries up. When the flow slows to a trickle, they are spurred (read on...)

Brand Equity Increases Company Value

August 25, 2009 by  | Leave a Comment Filed under: Branding 

Are you maximizing your brand strategy? Is your firm enhancing the branding experience with current and potential clients? Which marketing and PR vehicles are you using to positively impact your company’s name in the marketplace? What you do now can have a big impact on what your company is (read on...)

Audit Sample and Sampling Risk

August 25, 2009 by  | Leave a Comment Filed under: Marketing 

Whenever a sampling approach is used (as opposed to testing an entire population) sampling risk is introduced. Sampling risk arises from the possibility that the conclusions that the auditor draws from testing the audit sample may be different from the conclusions that they would draw if the (read on...)

The 7 Most Deadly Sins of Print Advertising

August 24, 2009 by  | Leave a Comment Filed under: Advertising 

If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs. Sin #1: Using reverse type for body copy. Reverse type is when you use light colored text on a dark background, such as using white text on a black background. Research shows (read on...)

Product Costing – Knowing What Your Products and Services Really Cost Means Higher Profits

August 24, 2009 by  | Leave a Comment Filed under: Management 

How much money do you lose because you don’t know what your products or services really cost to produce? Here are some “home truths” about costs that you should know. Do you really know what your products and services cost to manufacture or provide? I would be astounded if more (read on...)

Accepting Credit Cards in Your Business

August 24, 2009 by  | Leave a Comment Filed under: Sales 

Every business knows that accepting cash is the cheapest way and that credit card processing will cost them some of their hard earned revenue. However, most businesses eventually realize that they are missing out on sales because they don’t accept the cards that many of their customers (read on...)

Design Considerations For a Logo

August 24, 2009 by  | Leave a Comment Filed under: Branding 

Many entrepreneurs jump right into wanting a logo as soon as the ink has dried on the company legal paperwork. Without realizing what goes into making a logo good and timeless, they hire a designer or start creating one on their own. Much time, money, and hassle can be saved if they take a step (read on...)

Introducing 3 Ways to Use Promotional Sports Bags For Promotion

August 24, 2009 by  | Leave a Comment Filed under: Marketing 

Promotional sports bags are excellent promotional items as they carry your message from sporting meets to sports clubs and to countless other events. Your logo and details can be printed large on the side so that it is always in full view. This is a great way to promote your brand and to have (read on...)

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