Where Do You Prospect?

May 28, 2009 by  | Leave a Comment Filed under: Sales 

Have you ever been told, “Here’s your business cards, there’s a street. Now go and bang on some doors.”? Or how about, “Here is the phone book, start dialing!” Although these shotgun methods of prospecting may produce results, it really is sheer luck if they (read on...)



Get the Most From Your Marketing Dollar – Greeting Cards Make Your Business Explode!

May 28, 2009 by  | Leave a Comment Filed under: Marketing 

Customer retention is a very important aspect of any business. In fact, in today’s economic conditions, it is essential to maintain your client base. In the past, client retention was not as important as it is today. Customers used to shop at the closest neighborhood stores and developed a (read on...)

Managers – Don’t Forget About Your Performers

May 28, 2009 by  | Leave a Comment Filed under: Management 

Have you ever wondered why, in some companies, the guy who’s always late or calls in sick gets all the attention from management?  While it’s important to coach employees and correct undesirable behaviors, it should not be at the expense of your top performers.  Too often, (read on...)

Business Names Do Matter – Here’s Why

May 28, 2009 by  | Leave a Comment Filed under: Branding 

In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: “Your company’s name plays little, if any, role in determining your success.” I agree completely that a company with a bad or mediocre name can reach success. However, here are 10 reasons why coming up with a (read on...)

Why Online Printing is the Wiser Choice For Brochure Prints

May 28, 2009 by  | Leave a Comment Filed under: Advertising 

With businesses, brochure printing requirements are very high in demand as they move in a fast-paced environment. As a solution, online printing companies have maximized their services to match the technology and gadgets used today. Print Brochures and promotions go hand-in-hand, and having a (read on...)

Strategic Pricing – Does Your Business Require Prestige Pricing?

May 28, 2009 by  | Leave a Comment Filed under: Marketing 

The impact of pricing your goods or services depends on the nature of your customer and the conditions surrounding supply and demand. When a company shifts from taking a company-supplied product that is widely marketed and develops a system for customizing it to each customer’s (read on...)

Customer Commitments Begin at First Contact

May 28, 2009 by  | Leave a Comment Filed under: Sales 

As sales professionals you know it can be difficult “getting in the door” especially with a new prospect. But statistics show if you can gain initial credibility and trust you have a 70% greater chance of making the sale. You need to answer your prospects question “Who are you (read on...)

Accountants Letchworth

May 28, 2009 by  | Leave a Comment Filed under: Advertising 

Accountancy is a very strict profession with very stringent rules, in order to become an accountant you must be fully qualified and have undertaken several different test, varying educational routes are available, each with different methods and time scales. You do not need to be university (read on...)

For a Captivating New Company Name, Try Naming With a Story

May 28, 2009 by  | Leave a Comment Filed under: Branding 

Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message. Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great (read on...)

Leadership Lessons From History – D-Day – 65th Anniversary

May 28, 2009 by  | Leave a Comment Filed under: Management 

Sixty-Five years ago, Allied armies under the command of General Dwight D. Eisenhower stormed the beaches at Normandy to liberate Europe and end World War II. This was and still remains one of the most complex military operations ever undertaken. It was planned and executed without the help of (read on...)

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