Ten Things to Consider Before Buying a Pop-up System

May 1, 2009 by  | Leave a Comment Filed under: Advertising 

How big is it? Pop-up Exhibition stands are usually described in terms of the number of quadrants that make up the framework. Most pop-ups are 3 quadrants high and either 3 or 4 quadrants wide and are therefore referred to as a 3×3 or a 3×4. Alternatively the 3×3 could be referred (read on...)



How-To Spring Clean Your Business

May 1, 2009 by  | Leave a Comment Filed under: Management 

It appears that spring has sprung and with it comes the thoughts of spring-cleaning our homes but have you ever thought about spring-cleaning your business? Spring-cleaning is a great way to find things that you haven’t seen in a long time and just getting rid of things that you no longer (read on...)

7 Emotions You Must Use in Your Sales Process

May 1, 2009 by  | Leave a Comment Filed under: Sales 

Emotions fuel the sales process. If you are getting no results from your efforts, look at the ways and kinds of emotions that are in play when you are dealing with prospects. If there are NO emotions in play, this is certainly your problem and will show in your lack of results. Use these seven (read on...)

The History of Screen Printing

May 1, 2009 by  | Leave a Comment Filed under: Branding 

Screen-printing first appeared in a recognizable form in China during the Song Dynasty (960-1279 CE). Japan and other Asian countries adopted this method of printing and advanced the craft using it in conjunction with block printing and paints. Screen-printing was introduced to Western Europe (read on...)

Tips For Hiring Corporate Marquees For Your Event

May 1, 2009 by  | Leave a Comment Filed under: Marketing 

There are hundreds if not thousands of corporate marquee hire events held every year across the UK. Most are held outdoors at sporting events, corporate fairs and county shows, but some are held in exhibitions centres and seminars in hotel complexes. The best way to get the most out of your (read on...)

Advertising in Online Games to Expand and Grow Your Business

May 1, 2009 by  | Leave a Comment Filed under: Advertising 

Many companies are spending bundles of money to advertise in online games and when you look at the numbers it appears to be paying off. Microsoft paid $400 million for Massive, Inc. a company that brokers ads for video games. A Boston Group who keeps track of these statistics claims, advertising (read on...)

Madison Avenue Methods Can Drive Health Behavior Change

May 1, 2009 by  | Leave a Comment Filed under: Management 

If you asked the typical HR leader how the flashy glitz of Madison Avenue and the world of consumer advertising fit into their job function, you’d probably get more than a few raised eyebrows. But there is much that HR can learn from advertising, especially as it relates to addressing (read on...)

Ask and Observe

May 1, 2009 by  | Leave a Comment Filed under: Sales 

What is the single biggest tool in a salesperson’s arsenal that doesn’t cost a dime out of pocket? Inside info? Nope. A nice suit? Nah. Promotional items? Please…you’re embarrassing yourself. The answer is… a question. Before you think the altitude on my flight to (read on...)

The Smarter Route to an Effective Marketing Campaign

May 1, 2009 by  | Leave a Comment Filed under: Marketing 

Expert marketers can tell you that you need to market continuously in order for your products and services to be recognized and remembered by your target market. In fact, promoting your products by way of print collaterals can help your prospects and clients to know more of your offer. Whatever (read on...)

A Journey Towards the Perfect Logo

May 1, 2009 by  | Leave a Comment Filed under: Branding 

This is why there is no reason to think that a logo is just another symbol that stays on your business cards or office entrance, and therefore ignore the importance of professional logo designers. So know what you want and what you should keep in mind when you want to have your logo (read on...)

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