Closing Sales Kindly & Efficiently

April 27, 2009 by  | Leave a Comment Filed under: Sales 

Did you know that the very best of sales professionals are often challenged by the ‘close’? There’s a reason for that. In the early stages of the sales process, the skill sets one uses are comfortable for salespersons….they’re about relating and listening and sharing (read on...)



Pricing – What Does it Communicate About Your Business?

April 27, 2009 by  | Leave a Comment Filed under: Marketing 

You could have a hundred marketing strategies lined up for the coming year, but if you apply them to the wrong pricing model you could end up very disappointed. You might still do OK but it’s unlikely the result will be brilliant. There are three elements to consider when deciding on a (read on...)

Advertising For Free?

April 27, 2009 by  | Leave a Comment Filed under: Advertising 

There is no shortage of opportunities for paid promotions for your business; however finding free promotions is a different story. Many of us struggle in the beginning to make a profit and accordingly paid advertising, while most important, is usually the last item we pay attention to. Those who (read on...)

Building Brands One Touch at a Time

April 27, 2009 by  | Leave a Comment Filed under: Branding 

So much of what we do as marketers today involves communication with digital media, that we forget how powerful the human touch can be in building a brand. In the old days, that is the 1950s and 1960s when you could reach all of America with a fairly simple media buy, you could build brand (read on...)

Project Management – 5 Steps to Writing a Project Scope Statement Which Ensures Project Success

April 27, 2009 by  | Leave a Comment Filed under: Management 

Writing a succinct and accurate Project Scope Statement is one of the hardest tasks in initiating a Project. It may not seem so at the time. In fact at first glance it appears to be simplicity itself. However beware. Get this section wrong in the Project Initiation Document and you will be well (read on...)

Branding Your Practice With a Custom Doctor Logo Design

April 26, 2009 by  | Leave a Comment Filed under: Branding 

No profession demands more respect than that of the doctor, and having a great doctor logo design in place for your medical practice is a necessity to exude the type of professionalism from your doctor’s office that you need to retain patients. Most doctor’s office are actually small (read on...)

How to Protect Your Business From Negative Reports on the Internet

April 26, 2009 by  | Leave a Comment Filed under: Advertising 

It can be very unnerving when a business is listed in a negative report on the Internet. When one’s business name and RipOffReport.com is in the title of a Google search result page, it immediately implies that the company has done something wrong.  When these complaint posts are resolved (read on...)

Upskilling in Uncertain Times

April 26, 2009 by  | Leave a Comment Filed under: Management 

There are a lot of people being made redundant at the moment. It may be you, or you may be next. And do you know why some people manage to hold on to their jobs in tough times, while others always seem to be the first ones out the door?   It’s their skills – or rather their broad (read on...)

Your Next Big Marketing Idea For Your Cafe Restaurant

April 26, 2009 by  | Leave a Comment Filed under: Marketing 

It seems to be that time again. Time to do a little spring cleaning. Time to reinvent yourself as a company. Time for some Cafe Marketing. If you own a cafe you know you are a little different than your average restaurant. You don’t often have a large staff of waiters and chefs. You have a (read on...)

Build Your Business and Your Brand With Gratitude

April 26, 2009 by  | Leave a Comment Filed under: Branding 

When I’m not spending my time teaching, training or networking, you can usually find me at my flower shop fulfilling orders of happiness, sadness, humor and even promotion.As any retailer will attest to, a retailer is inundated with weekly requests for donations of some kind. And, being a (read on...)

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